London, England’s capital, is the most populous and wealthiest city of Great Britain.
It offers a cosmopolitan mixture of different cultures and traditions. Students can find an endless list of world-class museums, monuments, buildings, churches and historical sites. A mere four hours north you will find urban Manchester, the city that gave birth to capitalism and the Industrial revolution and Liverpool, hometown of The Beatles.
Barcelona is the second largest city in Spain and one of the Mediterranean’s busiest ports. It is a city, which unites its history and modern aspirations. Barcelona has long been at the forefront of art, architecture and style featuring Joan Miro’s surrealism, Antoni Gaudi’s Sagrada Familia church and the Museu Picasso. Easy day trips outside of Barcelona include Figueres, birthplace of artist Salvador Dalí, and Cadaqués, a beautiful town along the striking Costa Brava where steep hills fall into the sea.
This three-week cultural immersion course is designed to bring culture and branding to life within the context of the global marketplace. Taught by associate professor Dr. Jean Grow from the Diederich College of Communication, the course begins in the UK spending time in London, Manchester and Liverpool and then heads to Barcelona, Cadaques and Figueres, Spain.
Students will have an ethnographic training session at Flamingo International in London and learn about Spanish culture at the Universitat Autonoma de Barcelona. Then the groups will hit the streets visiting advertising agencies such as EuroRSCG and Ogilvy, in London, and Double You and SCPF-JWT, in Barcelona. From there students will begin to ethnographically track brands in local culture, testing their new skills by conducting a series of field studies at places like Borough Market and the Bombay Sapphire showroom, in London, and in la Boqueria and Park Güell, in Barcelona. Working in teams, students will track brands while hunting for their ever-elusive cultural codes. Finally, they will share their finding on team blogs. This cultural immersion opportunity is ideal for advertising, public relations, business, social science and Spanish majors and minors.
For more information:
Most majors - preference given to communication majors; junior standing; 2.5 GPA
Courses are taught in English
An orientation will be held prior to departure
The program compreises of one 3-credit Marquette communication course: ADPR-4951 Brand Tracking Across Cultures. Prereq: ADPR 1400, ADPR 1800 or CCOM 2000. Grades will appear on the Marquette transcript and will factor into students' GPA.
Students will stay in apartments in London and residence halls in Barcelona.
This is a short-term faculty-led summer program. Click here to view a tentative itinerary.
|Program begins||May 21|
|Program ends||June 10|
A student visa is not required for this program.
Airfare from London to Barcelona is included in the cost of this program. However, students are responsible for purchaing their airfare from the U.S. to London. Students must wait until you have been officially accepted before purchasing airline tickets. Student Universe (www.studentuniverse.com) and STA Travel (www.statravel.com) are two travel agencies that can often help students find flexible, discounted tickets.
*Other costs include estimated personal expenses.
Billing: Program fee includes airfare from London-Barcelona, housing, a few meals, excursions and transportation in-country. Marquette scholarships and/or grants, federal financial aid, private loans and grants may apply. Please contact Financial Aid for more information.
Please note: All cost and financial information are provided to the best of our knowledge and should be considered as approximate estimates only.
This program is a Marquette faculty-led program, so most financial aid generally applies. To learn more about how the program will affect your specific aid package, go to the Office of Student Financial Aid.