ENGLAND STUDY
ABROAD PROGRAMS
The Cities - London & Barcelona
London, England’s capital, is the most populous and wealthiest city of Great Britain.
It offers a cosmopolitan mixture of different cultures and traditions. Students can find an endless list of world-class museums, monuments, buildings, churches and historical sites. A mere four hours north you will find urban Manchester, the city that gave birth to capitalism and the Industrial revolution and Liverpool, hometown of The Beatles.
Barcelona is the second largest city in Spain and one of the Mediterranean’s busiest ports. It is a city, which unites its history and modern aspirations. Barcelona has long been at the forefront of art, architecture and style featuring Joan Miro’s surrealism, Antoni Gaudi’s Sagrada Familia church and the Museu Picasso. Easy day trips outside of Barcelona include Figueres, birthplace of artist Salvador Dalí, and Cadaqués, a beautiful town along the striking Costa Brava where steep hills fall into the sea.
The Program - Global Brand tracking in london & barcelona
This three-week cultural immersion course is designed to bring culture and branding to life within the context of the global marketplace. Taught by associate professor Dr. Jean Grow from the Diederich College of Communication, the course begins in the UK spending time in London, Manchester and Liverpool and then heads to Barcelona, Cadaques and Figueres, Spain.
Students will have an ethnographic training session at Flamingo International in London and learn about Spanish culture at the Universitat Autonoma de Barcelona. Then the groups will hit the streets visiting advertising agencies such as EuroRSCG and Ogilvy, in London, and Double You and SCPF-JWT, in Barcelona. From there students will begin to ethnographically track brands in local culture, testing their new skills by conducting a series of field studies at places like Borough Market and the Bombay Sapphire showroom, in London, and in la Boqueria and Park Güell, in Barcelona. Working in teams, students will track brands while hunting for their ever-elusive cultural codes. Finally, they will share their finding on team blogs. This cultural immersion opportunity is ideal for advertising, public relations, business, social science and Spanish majors and minors.
For more information:
- Info sessions will be held February 9 and 13 at 5:00 in Johnston Hall 303, Marquette
- Check out the 2012 Global Brand Tracking in London & Barcelona website
- Visit the Global Brand Tracking blog
- Contact Dr. Jean Grow at 414-288-6357 or jean.grow@marquette.edu.
Academics
Eligibillity
Most majors - preference given to communication majors; junior standing; 2.5 GPA
Language
Courses are taught in English
Orientation
An orientation will be held
prior to departure
Courses offered
The program compreises of one 3-credit Marquette communication course: ADPR-4951 Brand Tracking Across Cultures. Prereq: ADPR 1400, ADPR 1800 or CCOM 2000. Grades will appear on the Marquette transcript and will factor into students' GPA.
housing
Students will stay in apartments in London and residence halls in Barcelona.
Dates
This is a short-term faculty-led summer program. Click here to view a tentative itinerary.
| Summer 2012 | |
| Program begins | May 21 |
| Program ends | June 10 |
Visa & Travel
A student visa is not required for this program.
Airfare from London to Barcelona is included in the cost of this program. However, students are responsible for purchaing their airfare from the U.S. to London. Students must wait until you have been officially accepted before purchasing airline tickets. Student Universe (www.studentuniverse.com) and STA Travel (www.statravel.com) are two travel agencies that can often help students find flexible, discounted tickets.
COSTS
| Tuition | Program Fee | Meals | Books | Airfare | Passport/Visa | Other* | Total | |
| UGRD | $2,040 | $2,200 | $400 | $100 | $1,200 | $165 | $500 | $7,520 |
| GRD | $2,955 | $2,200 | $400 | $100 | $1,200 | $165 | $500 | $6,605 |
*Other costs include estimated personal expenses.
Billing: Program fee includes airfare from London-Barcelona, housing, a few meals, excursions and transportation in-country. Marquette scholarships and/or grants, federal financial aid, private loans and grants may apply. Please contact Financial Aid for more information.
Please note: All cost and financial information are provided to the best of our knowledge and should be considered as approximate estimates only.
Program Type
This program is a Marquette faculty-led program, so most financial aid generally applies. To learn more about how the program will affect your specific aid package, go to the Office of Student Financial Aid.
Office of International Education
