Joseph Matthes

Joseph Matthes
Joseph MatthesMarquette University

O'Brien Hall, 332S

MilwaukeeWI53201United States of America(414) 288-1440
Curriculum Vitae

Assistant Professor of Marketing

Dr. Joseph Matthes joined Marquette University in 2014. He earned his Ph.D. from the University of Nebraska–Lincoln and his MBA from Creighton University. Prior to academia, Joseph worked for Union Pacific Railroad in a variety of marketing and sales roles, lastly as a project manager of market research and analysis on their strategic planning team. Joseph specializes in studying franchising relationships, the sales-marketing interface, and omnichannel integration. He has published in leading journals such as Journal of Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Marketing Theory and Practice, and International Journal of Market Research. His research has also been accepted to marketing conferences nationally and internationally. Joseph currently teaches marketing management and omnichannel strategy at the undergraduate and graduate levels.

Education

  • Ph.D. – Marketing, University of Nebraska–Lincoln, 2014
  • MBA – Business Administration, Creighton University, 2006
  • BSBA – Management Information Systems, Creighton University, 2004

Research Interests

Marketing Strategy (Firm Performance, Franchising Relationships, Sales-Marketing Interface, Omnichannel Integration)

Selected Publications

Vivek K. Dubey, Joseph M. Matthes, and Amit Saini (2023), “Impact of Socioeconomic Values Collaboration on Performance in Franchising,” Journal of Business Research.

Matthes, Joseph M., Amit Saini, and Vivek K. Dubey (2021), “Performance Implications of Marketing Agreement, Cooperation, and Control in Franchising,” Journal of Marketing Theory and Practice, 29 (3), 387-408.

Johnson, Jeff S. and Joseph M. Matthes (2018), “Sales-to-Marketing Job Transitions,” Journal of Marketing, 82 (4), 32-48.

Johnson, Jeff S., Joseph M. Matthes, and Scott Friend (2019), “Interfacing and Customer-Facing: Sales and Marketing Selling Centers,” Industrial Marketing Management, 77, 41-56.

Matthes, Joseph M. and A. Dwayne Ball (2019), “Discriminant Validity Assessment in Marketing Research,” International Journal of Market Research, 61 (2), 210-222.

Matthes, Joseph M., Brian I. Spaid, Mark A. Barratt, and Terence T. Ow (2019), "Omnichannel Retailer Strategy and Operationalization," Society for Marketing Advances Annual Conference, New Orleans, LA (Published in Abstract)

Spaid, Brian I. and Joseph M. Matthes (2021), “Real Stores Have Curves: How Organic Shapes Attract and Influence Shoppers,” Society for Marketing Advances Annual Conference, Orlando, FL (Published in Abstract)

Teaching Interests

Marketing Management, Marketing Strategy, Omnichannel Strategy, Franchising, Retailing, and Personal Selling