The Pete and Bonnie Axthelm Memorial Program was established in 1994 at Marquette University to acknowledge and recognize the life of Pete Axthelm and his sister Bonnie. Every year this program awards a scholarship to an outstanding Marquette journalism student with an expressed interest in sports journalism.
The 2009 lecture, "From the Press Box to the Sidelines to the Locker Room: Women in Sports Journalism in the 21st Century," featured Christine Brennan. Brennan is a USA Today columnist, television sports commentator and a best selling author.