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Johnston Hall 304
(414) 288-3450 Phone
(414) 288-3099 Fax
daradirek.ekachai@mu.edu
Courses Taught
ADPR 008: Media Writing
ADPR 142: Strategic Research for Advertising and
Public Relations
ADPR 180: Public Relations Principles
ADPR 183: Public Relations Campaigns
Education
Ph.D. Journalism, Southern Illinois University-Carbondale
M.A. Journalism, University of Wisconsin-Madison
B.A. French, Chulalongkorn University, Bangkok, Thailand
Awards/Grants Received
2005: $61,802 from Robert Wood Johnson Foundation, “Connecting Caring Communities” project to raise public awareness on long term care. Partnership with Wisconsin Geriatric Education Center
2004: $57,506 from Robert Wood Johnson Foundation, Connecting Caring Communities
2003: $36,574 planning grant from the Robert Wood Johnson Foundation, Connecting Caring Communities
2002: $4,750 Summer Faculty Fellowship and $1,500 Regular Research Grant from the Graduate School, Marquette University, for the research project on the Internet use by Thai public relations practitioners.
2000: Outstanding Teaching Award, Southern Illinois Univ.
Outstanding Educator, Raymond D. Wiley's Chapter of PRSSA, 1991,
1999: Outstanding Research Manuscript, Central States Communication Association, 1995
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Why
Marquette?
Marquette has a very good reputation for its academic excellence and outstanding students. I was also attracted to Marquette's mission of spiritual faith, ethical leadership, and service to students and community.
Research Interests
Public relations in Thailand, public relations education, new communication technology, intercultural communication, Thai mass media.
Professional Affiliations
Public Relations Society of America
Association for Education in Journalism and Mass Communication
National Communication Association
Professional Experience
Writer, University News Service, Southern Illinois University, 1986-1990.
Consultant, Bangkok Daily Times, 1984
Consultant, Pimplus PR, Bangkok, 2002-present
Co-Principal Investigator, Connecting Caring Community, Milwaukee County Department on Aging, Communication campaign on long-term care, 2002 to present
Recent Publications
Parkinson, M., & Ekachai, D. (2006). International and Intercultural Public Relations: A Campaign Case Approach. Allyn & Bacon.
Ekachai, D., & Komolsevin, R. (2004). Public Relations in Thailand: From Propaganda to Strategic Communication.In. K. Sriramesh (Ed.), Public Relations in Asia: An Anthology ( pp. 277-314). Singapore: Thompson Learning.
Parkinson, M., & Ekachai, D. (2002). The Socratic method in the introductory PR course: An alternative pedagogy, Public RelationsReview 28(2),167-174.
Ekachai, D., & Randall, D. (Summer, 2001). Communication technology and intercultural communication: A report on pedagogy. The American Journal of Semiotics, 17(2), 391-405.
Hetherington, L.T., Ekachai, D., & Parkinson, M.G. (2001). Public relations in the healthcare industry. In R. Heath (Ed.), Handbook of Relations. Public Thousand Oaks, CA: Sage.
Parkinson, M.G., Ekachai, D., & Hetherington, L.T. (2001). Public relations and law. In R. Heath. (Ed.), Handbook of Public Relations. Sage Publications.
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