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Johnston Hall 517
(414) 288-6357 Phone
(414) 288-3923 Fax
jean.grow@mu.edu
Courses
Taught
ADPR 140: Advertising Principles
ADPR 144: Advertising Copywriting
ADPR 146: Advertising Campaigns
ADPR 242: Integrated IMC Campaigns: Merging Theory with Practice
Education
Ph.D.: University of Wisconsin-Madison (2001)
M.A.: University of Wisconsin-Stevens Point (1996)
B.F.A.: The School of the
Art Institute of Chicago (1983)
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Why
Marquette?
Knowledge and personal growth are my passions and I believe that the educational process underpinning both involves a lifelong quest. For me, education is a personal journey. At its best, it reaches far beyond academic training. Marquette offers me the opportunity to bring my personal philosophy to life in the classroom and beyond.
Research Interests
Advertising & Society
Women in Advertising
Direct to Consumer Advertising of Pharmaceuticals
Public Service Announcements for Hepatitis C
Professional Affiliations
American Advertising Association
(AAA)
Advertising Education Foundation (AEF)
Association for Education in Journalism and Mass
Communication (AEJMC)
International Communication Association (ICA)
Adworkers Local (Milwaukee Professional Advertising
Association)
American Institute of Graphic Artists (AIGA)
Professional Experience
1993-Present: Grow Creative Resources strategic advertising consulting and artists representation
Clients include: Kimberly-Clark, Neuroscience Group of Northeast Wisconsin and Thrivent
1990-1993: Apple Photography Group
Director of Marketing & Sales
Clients included: Kimberly-Clark, Sargento Food and Thrivent
1985-1990: Jean Grow Represents
Artists representation
Clients included: Coca-Cola, USA, Jim Beam Brands and Kellogg, USA
Agency Affiliations included: DDB Needham, Foot, Cone & Belding and Leo Burnett
Recent Publications
Park, J. S. and Grow, J. M. “The Social Reality of Depression: DTC Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression.” Journal of Business Ethics. Retrieved at <http://www.springerlink.com/content/?k=social+reality+of+depression>.
Grow, Jean M. and Stephanie Christopher. “Averting a “Silent Epidemic:” An Analysis of Hepatitis C Public Service Announcements.” American Marketing Association: Marketing and Public Policy, conference proceedings, Washington DC, 2007.
Grow, Jean M. 2007. “Thank You Don Imus: Nike Advertises Social Justice.” Semiotic Society of America, Conference Proceedings, New Orleans, LA , 2007.
Grow, Jean M. and Stephanie Christopher, (2008) “Breaking the Silence Surrounding Hepatitis C by Promoting Self-Efficacy: Hepatitis C Public Service Announcements.” Qualitative Health Research
Broyles, Sheri and Jean M. Grow, (2008) “Creative Women in Advertising Agencies: Why so Few ‘Babes in Boyland,’” Journal of Consumer Marketing
Grow, Jean M (2007). “Thank You Don Imus: Nike Advertises Social Justice.” Semiotic Society of America, New Orleans, LA
Park, Jin Seong and Jean M. Grow (2007). “The Social Reality of Depression: DTC Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression,” Journal of Business Ethics
Altstiel, Tom and Jean Grow (2006), Advertising Strategies: Creative Tactics from the
Outside/In, Sage
Grow, Jean M., (2006), “Stories of Community: The First Ten Years of Nike Women’s Advertising” American Journal of Semiotics, 22(1-4), 165-194
Grow, Jean M. and Joyce M. Wolburg, (2006), “Selling Truth: How Nike’s Advertising to Women Accomplished the Impossible,” Advertising & Society Review, 7(2), online <http://muse.jhu.edu/journals/asr/
information/mission.html>
- Third most viewed article, 2007
Grow, Jean M., Jin Seong Park and Xiaoqi Han, (April 2006), “Your Life is Waiting: Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising,” Journal of Communication Inquiry, 30(2), 163-188
Student Work
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