Why Marquette?
The students here have a genuine interest in learning and bettering themselves and their world.

Research Interests
Sports marketing
Job satisfaction in advertising
Advertising's information value

Professional Affiliations
American Academy of Advertising
Association for Education in Journalism and Mass Communication

Professional Experience
Independent research consultant

Recent Publications
“Revisiting the distracting viewing environment for the Super Bowl and its relationship to ad recall.” Proceedings of the 1st Ad Bowl Symposium, University of South Carolina, Columbia, January 26, 2007

Using Customer Information to Assess Sponsorship Value, presented to International Event Group (IEG), Chicago, March 2005.

Product placement in movies: An argument for involvement, presented to Hawaii International Conference of Arts and Humanities, Honolulu, 1/8/04.

Assessing the sports sponsorship package: Practitioners' perspectives, Proceedings of the 2003 American Academy of Advertising Conference, Les Carlson (ed.), Clemson, SC: Clemson University, pp. 141-146

How the Internet impacts college curricula in Public Relations and Advertising, PR Expert, 4(11), 9/4/03, www.mediamap.com/expertpr/ (electronic newsletter).

The Advertising Age Encyclopedia of Advertising, J. McDonough and K. Egolf (eds), Chicago: Fitzroy Publishing, 2003, Histories of three advertising agencies: Campbell-Ewald; Henderson Advertising; and Cramer-Krasselt, pp. 253-256, 418-420, 731-732.