Our Purpose Often, in order to move forward it is essential to understand what came before you.  As advertising students, we strive to understand the creative process and our place in it.  What better way to do so than to learn about some of the most well renowned advertising campaigns of the past and the individuals behind them. The Wall Street Journal ran trade advertisements that highlighted “Creative Leaders,” pioneers in the field of advertising, for over 25 years.  Here we present 40 of the Journal’s top 100 creative minds.  We pay homage to these innovators, who inspire us with their immortal campaigns.  These are the Kings of Creative.