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Department of Advertising and Public Relations

Dr. Jean M. Grow
Assistant Professor

Johnston Hall 310
(414) 288-6357 Phone
(414) 288-3923 Fax
jean.grow@mu.edu

Courses Taught

ADPR 140: Advertising Principles
ADPR 144: Advertising Copywriting
ADPR 146: Advertising Campaigns
ADPR 242: Integrated IMC Campaigns: Merging Theory with Practice

Education

Ph.D.: University of Wisconsin-Madison (2001)
M.A.: University of Wisconsin-Stevens Point (1996)
B.F.A.: The School of the Art Institute of Chicago (1983)

Why Marquette?

Knowledge and personal growth are my passions and I believe that the educational process underpinning both involves a lifelong quest. For me, education is a personal journey. At its best, it reaches far beyond academic training. Marquette offers me the opportunity to bring my personal philosophy to life in the classroom and beyond.

Research Interests

Advertising & Society
Women in Advertising
Direct to Consumer Advertising of Pharmaceuticals
Public Service Announcements for Hepatitis C

Professional Affiliations

American Advertising Association (AAA)
Advertising Education Foundation (AEF)
Association for Education in Journalism and Mass Communication (AEJMC)
International Communication Association (ICA)
Adworkers Local (Milwaukee Professional Advertising Association)
American Institute of Graphic Artists (AIGA)

Professional Experience

1993-Present: Grow Creative Resources strategic advertising consulting and artists representation
Clients include: Kimberly-Clark, Neuroscience Group of Northeast Wisconsin and Thrivent

1990-1993: Apple Photography Group
Director of Marketing & Sales
Clients included: Kimberly-Clark, Sargento Food and Thrivent

1985-1990: Jean Grow Represents
Artists representation
Clients included: Coca-Cola, USA, Jim Beam Brands and Kellogg, USA
Agency Affiliations included: DDB Needham, Foot, Cone & Belding and Leo Burnett

Recent Publications

Selling Truth: How Nike’s Advertising to Women Accomplished the Impossible
Grow, Jean M. and Joyce M. Wolburg
Advertising and Society Review (summer 2006)

Your Life is Waiting: Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising. Grow, Jean M., Jin Seong Park and Xiaoqi Han Journal of Communication Inquiry, April 2006

Service Learning Across the Curriculum: A Collaboration to Promote Smoking Cessation Grow, Jean M., and Joyce M. Wolburg The Journal of Advertising Education, Spring 2006

Advertising Strategy: Creative Tactics from the Outside/In Atlstiel, Tom & Jean Grow
Sage, 2005

Stories of Community: The First Ten Years of Nike Women’s Advertising Grow, Jean M.
American Journal of Semiotics (in press)

Pinkifying the Brand: Creative Voices Narrate the Story of Early Nike Women’s Advertising Grow, Jean M. Women and Language (under revision)

Grow, Jean M., Xiaoqi Han and Jin Seong Park, “Making the Case Against DTC
Advertising: Regulations, Codes of Conduct and DTC Advertising of Antidepressants,” Journal of Consumer Affairs (under revision)

Hepatitis C: Wisconsin’s Silent Epidemic
Grow, Jean M. American Liver Foundation NewsLetter, Wisconsin Chapter, 4(2), 2002

Advertising in Ukraine Cultural Perspective. Grow (von Dorn), Jean, M. & Irina Akimova
International Journal of Advertising, May 1998

Student Work