Department of Advertising and Public Relations

Dr. Jean M. Grow
ASSOCIATE Professor, Advertising and Public Relations

Johnston Hall 517
(414) 288-6357 Phone
(414) 288-3923 Fax
jean.grow@marquette.edu

Websites

Teaching Blog:
http://teachingadcreative.blogspot.com

Book Website:

http://teachingadcreative.com/

COURSES TAUGHT

EDUCATION

WHY MARQUETTE?

RESEARCH INTERESTS

PROFESSIONAL AFFILIATIONS

PROFESSIONAL EXPERIENCE

1993-Present: Grow Creative Resources, strategic advertising consulting and artists representation. Clients include: Flamingo International, Kimberly-Clark, Neuroscience Group of Northeast Wisconsin and Thrivent.
1990-1993: Apple Photography, Group Director of Marketing & Sales. Clients included: Kimberly-Clark, Sargento Food and Thrivent.
1985-1990: Jean Grow Represents, artists representation. Clients included: Coca-Cola, USA, Jim Beam Brands and Kellogg, USA Agency Affiliations included: DDB Needham, Foot, Cone & Belding and Leo Burnett.

Curriculum vitae

WEBSITE

http://teachingadvertisingcreative.blogspot.com/

RECENT PUBLICATIONS

Altstiel, Tom and Jean Grow (2010), Advertising Creative: Strategy, Copy, and Design, Thousand Oaks, CA: Sage.

Grow, Jean M. (2009), “The Gender of Branding: Antenarrative Resistance in Early Nike Women’s Advertising,” Women’s Studies in Communication.

Grow, Jean M. & Stephanie Christopher (2008), “Breaking the Silence Surrounding Hepatitis C by Promoting Self-Efficacy: Hepatitis C Public Service Announcements,” Qualitative Health Research.

Broyles, Sheri J. & Jean M. Grow (2008), “Creative Women in Advertising Agencies: Why so Few ‘Babes in Boyland’,” Journal of Consumer Marketing, 15/1, pp. 4-6.

Park, Jin Seong & Jean M. Grow (2007), “The Social Reality of Depression: DTC Advertising of Antidepressants and Perceptions of the Prevalence and Lifetime Risk of Depression,” Journal of Business Ethics, 79(4), pp. 379-393.

Grow, Jean M. (2006), “Stories of Community: The First Ten Years of Nike Women’s Advertising,” American Journal of Semiotics, 22(1-4), pp.165-194.

Altstiel, Tom and Jean Grow (2006), Advertising Strategies: Creative Tactics from the Outside/In, Thousand Oaks, CA: Sage.

Grow, Jean M., Jin Seong Park and Xiaoqi Han (2006), “Your Life is Waiting: Symbolic Meanings in Direct-to-Consumer Antidepressant Advertising,” Journal of Communication Inquiry, 30(2), pp. 163-188.

Grow, Jean M. and Joyce M. Wolburg (2006), “Selling Truth: How Nike’s Advertising to Women Claimed a Contested Reality,” Advertising & Society Review, 7(2), online, third most viewed article, 2007. http://muse.jhu.edu/journals/asr/information/mission.html

Grow, Jean M. and Joyce M. Wolburg (2005), “Service Learning Across the Curriculum: A Collaboration to Promote Smoking Cessation,” Journal of Advertising Education, 9(1), pp.5-18.

Student Work

AAF-NSAC PLANS

Projekt V- Administration Target Book 2009 (read first)

Projekt V- Student Target Book 2009 (read second)

Graduate Student IMC Projects ADPR 6600

Southeastern Youth and Family Services Marketing Campaign

AAF-NSAC PLANS

AIM Book 2008
AIM Presentation 2008

Student Video Projects ADPR 140: Digital Audience Profiles

Student Projects ADPR 3400:

Student Magazines ADPR 1400: