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Department of Advertising and Public Relations

Dr. James Pokrywczynski
Associate Professor/Chair

Johnston Hall 429
(414) 288-3451 Phone
(414) 288-3099 Fax
james.pokro@mu.edu

Courses Taught

ADPR 142: Strategic Research for Advertising and Public Relations
ADPR 145: Advertising Media
ADPR 150: Advertising, Public Relations and the Internet

Education

Ph.D. University of Georgia, 1986
M.S. University of Illinois
B.S. University of Illinois

Why Marquette?

The students here have a genuine interest in learning and bettering themselves and their world.

Research Interests

Sports marketing
Job satisfaction in advertising
Advertising's information value

Professional Affiliations

American Academy of Advertising
Association for Education in Journalism and Mass Communication

Professional Experience

Independent research consultant

Recent Publications

Using Customer Information to Assess Sponsorship Value, presented to International Event Group (IEG), Chicago, March 2005.

Product placement in movies: An argument for involvement, presented to Hawaii International Conference of Arts and Humanities, Honolulu, 1/8/04.

Assessing the sports sponsorship package: Practitioners' perspectives, Proceedings of the 2003 American Academy of Advertising Conference, Les Carlson (ed.), Clemson, SC: Clemson University, pp. 141-146

How the Internet impacts college curricula in Public Relations and Advertising, PR Expert, 4(11), 9/4/03.

The Advertising Age Encyclopedia of Advertising, J. McDonough and K. Egolf (eds), Chicago: Fitzroy Publishing, 2003, Histories of three advertising agencies: Campbell-Ewald; Henderson Advertising; and Cramer-Krasselt, pp. 253-256, 418-420, 731-732