This sites navigation requires Adobe Flash player 8.
Please click Here to upgrade your Flash Player.

Advertising

Dr. James Pokrywczynski
Associate Professor

Johnston Hall 429
(414) 288-3451 Phone
(414) 288-5227 Fax
james.pokro@marquette.edu

COURSES TAUGHT

ADPR 2400: Strategic Research for Advertising and Public Relations
ADPR 4100: Advertising Media
ADPR 4300: Advertising, Public Relations and the Internet

EDUCATION

Ph.D, University of Georgia, 1986
M.S, University of Illinois
B.S, University of Illinois

WHY MARQUETTE?

The students here have a genuine interest in learning and bettering themselves and their world.

RESEARCH INTERESTS

Sports marketing
Job satisfaction in advertising
Advertising's information value

PROFESSIONAL AFFILIATIONS

American Academy of Advertising
Association for Education in Journalism and Mass Communication

PROFESSIONAL EXPERIENCE

Independent research consultant

RECENT PUBLICATIONS

Pokrywczynski, James and Keenan, Kevin (2009), "Country and Region of Origin as Advertising Copy Points: Perceptions of Asia and Asian Nations in the Western and Arab Worlds," Presented to American Academy of Advertising Asia-Pacific Conference, 5/21/09, Beijing, China.

Pokrywczynski, James and Keenan, Kevin (2009), "A Comparative Analysis of Consumer Ethnocentrism Among Arab and U.S. Audiences," presented to Arab-US Association for Communication Educators Conference, 11/09, Cairo, Egypt.

Pokrywczynski, James, “Revisiting the Distracting Viewing Environment for the Super Bowl and its Relationship to Ad Recall,” Proceedings of the 1st Ad Bowl Symposium, University of South Carolina, Columbia, January 26, 2007.

Pokrywczynski, James, "Using Customer Information to Assess Sponsorship Value," presented to International Event Group (IEG), Chicago, March 2005.

Pokrywczynski, James, "Product Placement in Movies: An Argument for Involvement," presented to Hawaii International Conference of Arts and Humanities, Honolulu, January 2004.
Pokrywczynski, James, "Assessing the Sports Sponsorship Package: Practitioners' Perspectives," Proceedings of the 2003 American Academy of Advertising Conference, Les Carlson (ed.), Clemson, SC: Clemson University, pp. 141-146.

Pokrywczynski, James, "How the Internet Impacts College Curricula in Public Relations and Advertising," PR Expert, 4(11), September 2003, www.mediamap.com/expertpr/ (electronic newsletter).

Pokrywczynski, James, "The Advertising Age Encyclopedia of Advertising," J. McDonough and K. Egolf (eds), Chicago: Fitzroy Publishing, 2003, Histories of Three Advertising Agencies: Campbell-Ewald; Henderson Advertising; and Cramer-Krasselt, pp. 253-256, 418-420, 731-732.