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Department of Advertising and Public Relations

Dr. Joyce M. Wolburg
Associate Professor

Johnston Hall 306
(414) 288-7309 Phone
(414) 288-5227 Fax
joyce.wolburg@mu.edu

Courses Taught

ADPR 008: Writing for the Mass Media
ADPR 140: Principles of Advertising
ADPR 142: Strategic Research for Advertising and Public Relations
ADPR 145: Advertising Media Planning
ADPR146: Advertising Campaigns
ADPR 151: Multicultural and International Advertising and Public Relations
ADPR 241: Advertising and Public Relations in Society
COMM 200: Theories of Communication
COMM 204: International Communication

Education

Ph.D. in Communication, University of Tennessee
M.S. in Communication, University of Tennessee
B.S. in Psychology, Old Dominion University

Awards

Outstanding Paper Award for 2001 from the Journal of Advertising for "The 'Risky Business' of Binge Drinking among College Students: Using Risk Models for PSAs and Anti-Drinking Campaigns."

Why Marquette?

Marquette University is nationally recognized as a school that offers a solid education with an emphasis on values and ethics. Marquette offers both students and faculty a wonderful environment for personal growth.

Research Interests

Issues associated with advertising of alcohol and tobacco; public service announcements; risk communication; anti-trust issues; historical issues in advertising and public relations; Native Americans in the media

Professional Affiliations

American Academy of Advertising
Association for Education in Journalism and Mass Communication

Professional Experience

Assistant to the V.P. of Marketing and Research, The Tombras Group, Knoxville, TN, Taught advertising courses at the University of Tennessee

Recent Publications

Wolburg, Joyce M., (2006) “College Students’ Responses to Anti-Smoking Messages: Denial, Defiance, and Other Boomerang Effects,” Journal of Consumer Affairs, 40 (2), 293-323.

Grow, Jean M. and Joyce M. Wolburg, (2006) “Selling Truth: How Nike’s Advertising to Women Claimed a Contested Reality,” Advertising & Society Review, 7 (2), <http://www.aef.com/on_campus/asr/
mission/_view/email071906>[online journal].

Wolburg, Joyce M. (2006), “The Demise of Native American Mascots: It’s Time to do the Right Thing,” Journal of Consumer Marketing, 23 (1), 4-5.

Grow, Jean M. and Joyce M. Wolburg (2005), “Service Learning across the Curriculum: A Collaboration to Promote Smoking Cessation,” Journal of Advertising Education, pp. 5-18.

Wolburg, Joyce M. (2005), “Drawing the Line between Targeting and Patronizing: How ‘Vulnerable’ are the Vulnerable?” Journal of Consumer Marketing, 22 (5), 287-288.

Wolburg, Joyce M. (2005), “How Responsible are “Responsible” Drinking Campaigns for Preventing Alcohol Abuse?” Journal of Consumer Marketing. 22 (4), 176-177.

Wolburg, Joyce M. (2004), “ The Need for New Anti-Smoking Advertising Strategies that Do Not Provoke Smoker Defiance,” Journal of Consumer Marketing, 21 (3), 173-174.

Wolburg, Joyce M. (2003), "Colas Big and Little: Anti-trust Laws, Non-regulation and the Disabled Marketing of Small Brands," Journal of Consumer Marketing, 20 (5), 379-399

Wolburg, Joyce M. (2003), "Double-Cola and Antitrust Issues: Staying Alive in the Soft Drink Wars", Journal of Consumer Affairs. 37 (2), 340-363

Wolburg, Joyce M. (2001), “The ‘Risky Business’ of Binge Drinking among College Students: Using Risk Models for PSAs and Anti-Drinking Campaigns, ”Journal of Advertising, 30 (4), 24-39.

Wolburg, Joyce M. (2001), “Why Television is the ‘Wrong’ Environment for Public Service Advertising Campaigns,” Journal of Consumer Marketing, 18 (6), 471-473.

Wolburg, Joyce M. (2001) "Preserving the Moment, Commodifying Time, and Improving Upon the Past: Depictions of Time in U.S. Magazine Advertising," Journal of Communication, 51 (2).

Wolburg, Joyce M. and James Pokrywczynski, (2001) "A Psychographic Analysis of Generation Y College Students," Journal of Advertising Research, September/October.

Wolburg, Joyce M. (2001), “Why Television is the ‘Wrong’ Environment for Public Service Advertising Campaigns,” Journal of Consumer Marketing, 18 (6), 471-473.

Wolburg, Joyce M. and Hoh Kim (2000), "Advertising and Culture: Variations on the Theme of Individualism in Korean and American Magazine Advertising," World Communication, 29 (2), 63 -71.

Wolburg, Joyce M. (1999), "Time: The ‘Silent’ Cultural Value in American Television Advertising," Journalism and Mass Communication Quarterly, 76 (Autumn), 419-432.

Wolburg, Joyce M., Roxanne Hovland, and Ronald Hopson (1999), "Some Days Are Better Than Others: Beer Commercials and a Question of Ethics," in Research in Marketing: Ethical Foundations in Marketing Ethics, Volume 15, Jagdish N. Sheth and Atul Parvatiyar, eds., Stamford, CT: JAI Press, 175-202.

Treise, Deborah, Joyce M. Wolburg, and Cele Otnes (1999), "Understanding the 'Social Gifts' of College Drinking Rituals: An Alternative Framework for PSA Developers," Journal of Advertising, 28 (2), 35-49.

Wolburg, Joyce M., Roxanne Hovland, and Ronald Hopson (1999), "Cognitive Restructuring as a Relapse Prevention Strategy: Teaching Alcoholics to Talk Back to Beer Ads," Alcoholism Treatment Quarterly, 17 (4), 29-51.

Taylor, Ronald E. and Joyce M. Wolburg (1998), "Messages of Individualism in French, Spanish, and American Television Advertising," World Communication, 27 (3), 3-30.