Advertising Research Sources

Media Research

Adweek Client/Brand Directory. (Annual, brand-level figures for 6000 brands)  REF HF 6182 .U5 A39

Bacon's Magazine Directory.  REF PN 4784 .P8 B38 and Bacon's Newspaper Directory.  REF PN 4784 .P8 B381

Broadcasting & Cable Yearbook.  REF HE 8687 .B7723

Business Publication Advertising Source. (Standard Rate & Data Service, monthly)  REF HF 5905 .S723

Editor & Publisher Market Guide.  REF PN 4700 .E45

Gale Directory of Publications and Broadcast Media.  REF DESK PN 4867 .A97

The Leo Burnett Worldwide Advertising and Media Fact Book.  REF HF 5826.5 .L46

Marketer's Guide to Media.  REF HF 5805 .M37

MRI (Mediamark Research Inc.) Media audience statistics for both print and non-print media; market statistics, consumption and brand information. REF HF 5415 .3 .M22

Newspaper Advertising Source. (Standard Rate & Data Service, monthly)  REF HF 5905 .S73

SRDS Consumer Magazine Advertising Source. (Standard Rate & Data Service, monthly)  REF HF 5905 .S725

Standard Directory of Advertisers.  REF HF 5805 .S7

Superbrands.  (Annual expenditure data on the top 2000 U.S. brands)  REF HF 5801 .S77

Television & Cable Factbook.  REF TK 6540 .T453

Working Press of the Nation.  REF Z6951 .W65

Demographics/Consumer Research

American Demographics Desk Reference Series.  REF HB 3505 .A662

American Generations: who they are, how they live... REF HC 110 .C6 M545 1998

American Marketplace. REF HA 214 .A6 1997

County and City Data Book.  REF HA 202 .A3

County and City Extra.  REF DESK HA 203 .C68

Consumer Analysis. (Milwaukee Journal Sentinel's annual guide to shopping habits and brand preferences in the metro area)  REF DESK HC 108 .M6 A25

Current Population Reports. Irregular series published by the Census Bureau; examples of topics include mobility of population, foreign-born population; marital status and living arrangements.

---Population Characteristics. (P-20)  PERIODICALS HA 195 .A53

---Household Economic Studies. (P-70)  PERIODICALS HA 203 .C87

Encyclopedia of Consumer Brands.  REF HF 5415.3 .E527 1994

The Lifestyle Market Analyst. Market profiles of 211 DMA markets with analysis of 71 lifestyle interests and consumer segments.  REF HF 5415.33 .U6 L54

The Official Guide to American Incomes.  REF HC 110 .I5 R87 1996

The Official Guide to Household Spending.  REF HC 110 .C6 A666 1995

Places, Towns and Townships.  REF DESK HA 203 .P63

Rand McNally Commercial Atlas & Marketing Guide.  REF ATLAS CASE G 1019 .R22

The Sourcebook of County Demographics.  REF HA 203 .S65

The Sourcebook of Zip Code Demographics.  REF HA 203 .S66

USA Counties. (CD-ROM, Suppl. to Statistical Abstract of the U.S, 1994--)  REF Workstation

Advertising Industry--Directories

The Ad Men and Women: a biographical dictionary of advertising.  REF HF 5810 .A2 A3 1994

Advertising Career Directory.  MEM LIBRARY HF 5801 .A294

Advertising Media Internet Center. (website)

American Association of Advertising Agencies (website)

Green Book: International Directory of Marketing Research Companies and Services.   (American Marketing Assn.)  REF HF 5415.2 .G69

MRA Bluebook: Research Services Directory. (Marketing Research Association)  REF HF 5415.2 M72

RedBooks: Advertisers and Agencies Online (website)

Standard Directory of Advertising Agencies.  REF HF 5805 .S72

Who's Who in Advertising.  REF HF 6178 .W48

Dictionaries

Advertising Slogans of America.  REF HF 6135 .S53 1984

Dictionary of Advertising and Direct Mail Terms.  REF HF 5803 .I46 1987

Dictionary of Marketing and Advertising.  REF HF 5415 .R577 1995

Macmillan Dictionary of Marketing & Advertising.  REF HF 5415 .B273 1990

NTC's Dictionary of Advertising.  REF HF 5803 .W54 1993

Article Indexes

Best indexes for starting a search of periodical articles include the following:

ABI-INFORM  Web workstations in Reference, on campus via MarquetteNet, & off campus to Marquette users only, covers 1971--

ComIndex CD-ROM workstation in Reference

Communication Abstracts REF P 90 .C6x

Wall Street Journal Index  REF HG 1 .W26

PsycInfo  Web workstations in Reference, on campus via MarquetteNet, & off campus to Marquette users only, covers 1974--

Key Periodicals

Advances in Consumer Research.  MEM LIBRARY HF 5415.3 .A84b

Advertising Age.  PERIODICALS DESK HF 5801 .A276 also website http://www.adage.com/

Advertising Age's Business Marketing.  PERIODICALS HF 5801 .I45

Adweek.  (Eastern Edition)  PERIODICALS HF 1040 .A32

American Demographics.  PERIODICALS HB 3505 .A66

Brandweek.  PERIODICALS HF 1040 .A3

Direct Marketing.  PERIODICALS HF 5861 .R4

International Journal of Advertising.  PERIODICALS HF 5801 .J68X

Journal of Advertising.  PERIODICALS HF 5801 .J59

Journal of Advertising Research.  PERIODICALS HF 5801 .J6

The Journal of Consumer Research.  PERIODICALS HF 5832 .J67X

Journal of Current Issues and Research in Advertising.  PERIODICALS HF 5801 .C84

Marketing.  PERIODICALS HF 5349 .G7M34

Mediaweek.  PERIODICALS HF 5801 .M32

Proceedings of the Conference of the American Academy of Advertising.   Memorial Library HF 5801 .A44

PROMO.  PERIODICALS HF 5823 .P79

Public Relations Strategist PERIODICALS HD 59 .P826

Sales and Marketing Management PERIODICALS HF 5438 .A34