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New March madness

Social media was in its infancy a decade ago when Marquette made a deep run in the NCAA tournament. During this year’s Elite Eight appearance in March, fandom unleashed mature social media madness  enthusiastically posting, tweeting and pinning away.

The numbers added up fast

5,900-plus new Facebook fans
10,000-plus retweets
191,300 clicks on marquette.edu
24 million impressions of posts from Marquette’s main Facebook page and Twitter account

Fan posts ranged from photos of schoolchildren wearing blue and gold in Andahuaylillas, Peru, to video of a class on campus reacting to the last-second win over Davidson.

Dan Voors, Bus Ad ’07, is one of the growing group of supporters who talk about Marquette basketball on Twitter using the hashtag #mubb. This year, Voors created a “Keep Calm and Ahoya On” graphic to tamp down panic during Marquette’s frequent nail-biters. His creation went viral with more than 750 shares on Facebook, as well as several retweets, reblogs, and repins on Twitter, Tumblr and Pinterest.

“I love being able to connect and converse with so many other fans on Twitter during games,” Voors says. “To see the passion that so many others have for our school and our team makes me even more proud to be a supporter.” TC

Keep up at marquette.edu/social.

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