Marketing and Marketing Research

The Marketing Projects team helps university partners plan and execute marketing campaigns, conduct market research, and implement media plans.

We gather, analyze and interpret data on Marquette's market — prospective students, parents, alumni, faculty and staff, friends and competitors — with the goal of best marketing the university.

We also manage university advertising contracts so you get the best advertising rates possible. We can help you develop and design your ad, choose a publication, and buy print, radio, Web or TV media.

One important note: All advertising must be approved by OMC before it is submitted to media. For more information, refer to section 1–16 of the University Policies and Procedures*.

Marketing Projects services

  • Market research and analysis
  • Strategic market planning
  • Marketing campaign coordination
  • Media planning and purchasing
  • Print advertising campaign implementation
  • Online advertising campaign implementation
  • Broadcast advertising campaign implementation

* Restricted to campus

Zilber Hall

About OMC

Marquette University's Office of Marketing and Communication promotes the academic reputation of Marquette and tells the Marquette story to all audiences through traditional media, social media, print publications, video, web and interactive.

We are a team of 30 professional writers, designers, marketers, Web developers and communication specialists, led by Vice President Dave Murphy, that serves the Marquette community.

Annual Report 2017

OMC Annual Report 2017View our current Annual Report which highlights the work we do to boost the academic reputation of Marquette and tells the Marquette story.

Contact us

To ask a question or get more information, call (414) 288-7448. Or contact a staff member.