Guidelines for Usage

Using the Marquette logo in a consistent manner is vital to communicating a strong identity for Marquette.

The Marquette University logo is the official university signature. As such the logo with the “Be The Difference.” tagline should be used prominently on promotional materials including publications, advertising and electronic media. Exceptions must be granted by the Office of Marketing and Communication (414) 288-0352.

  • The logo was designed to be used in its entirety; the type and tower graphic must never be used separately.

  • The logo may be reproduced only from an original digital file (Macintosh–eps or JPEG formats).

  • The logo must not be photocopied, scanned, recreated, reproportioned or altered in any way.

  • Reproduction of the university logo must adhere to the color, size and spacing guidelines outlined in this document.

Spacing Guidelines

Appropriate spacing between the Marquette logo and other visual elements increases the logo’s readability and prominence. Pictured below are general spacing guidelines for logo usage. For preferred positioning, please see the advertising, publications or Web site sections of this manual.

In the Illustration Above:

The X represents the height of the letter “M.” A distance equal to one half the height of the letter “M” in the chosen logo size should be maintained between the logo and any other graphic element.

The Y represents the height of the letters in the word UNIVERSITY. The space between the Marquette logo and the line should be equal to Y, as well as the space between the line and the top of the tagline. The length of the line is Z+3Y, such that a distance of 1.5Y extends beyond the ends of the word UNIVERSITY in either direction.

The Z represents the size of the tagline in relation to the logo. It should be the same length as the word UNIVERSITY, including the period in so much as the guideline passes halfway through the period.

Size Regulations

Like many graphic elements, the Marquette logo loses its integrity at very small sizes. To ensure legibility, the word “Marquette” should never appear smaller than six picas (1”) in length.


 

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P.O. Box 1881 · Milwaukee, Wis. USA · 53201-1881