Logo Structure
The Marquette University logo is comprised of the words “Marquette
University,” set in all uppercase letters in a modified
Adobe ITC Berkeley Oldstyle typeface and a graphic representation
of the Marquette Hall tower. By linking the university’s
name to one of the institution’s oldest and most recognizable
landmarks, the logo achieves a unique and distinctive visual
representation of the university.
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Use of the Tagline
The tagline “Be The Difference.” was added to
the logo in September 2002 as part of the Marquette brand platform.
This expression conveys, in a very simple way, Marquette’s
educational promise to form men and women for others, to help
students and the entire Marquette community become the kind
of leaders who will make important contributions, who will
Be The Difference in their communities. The Marquette logo
with the tagline should be used prominently on all promotional
materials. Exceptions must be granted by the Office of Marketing
and Communication at (414) 288-0352.
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