Guidelines for Usage

Promotional Use of Tagline Guidelines

  • The name of the university or the logo must appear with tagline whenever the tagline is used as a graphic element.

  • When “Be The Difference” is used for a promotional purpose, such as t-shirts, banners, posters, it can be either all uppercase or initial caps.

 


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P.O. Box 1881 · Milwaukee, Wis. USA · 53201-1881