Guidelines for Usage

Incorrect Application of Seal

Do not use the old university seal
Do not recreate the seal
Do not use parts of the seal as separate graphic elements

Do not print the seal
in a color other
than blue, gold or black
Do not crowd the seal
with type or competing graphics
Do not rotate the seal

Do not change the color breaks when printing the seal in color
Do not reproportion the seal
Do not print the seal on visually competitive backgrounds.

Do not incorporate the seal in masthead designs

Download full-size example of incorrect applications


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P.O. Box 1881 · Milwaukee, Wis. USA · 53201-1881