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Marquette University's Athletics
Nickname
Survey Results: Conclusions
Please Note: The following conclusions are in no particular
order.
Conclusion: Marquette’s
athletics nickname, mascot and logo are important to respondents.
Conclusion: The opinions
and feelings of alumni are strongly favorable toward the Marquette
Warriors. Among students, faculty and staff, there are significant
numbers of respondents on both sides of the issue.
Conclusion: The
responses of stakeholder groups vary greatly on the question
of whether the Warriors nickname is consistent with Marquette’s
mission and values. Significantly less than half of the faculty
and staff believe the nickname to be consistent with Marquette’s
mission and values.
Conclusion: All stakeholder groups had significant majorities
that indicated a negative opinion of or a lack of connection
with the "Golden Eagles" nickname and mascot,
with alumni most likely to not have a favorable connection.
Conclusion: 51%
of all respondents say there is a need for an athletics
mark and 87% would prefer to use the monogram “MU.”
Conclusion: The feedback
process is perceived to be fair and thorough, and Marquette
stakeholders say a similar process should have been used in
1994 when the athletics nickname was changed from "Warriors" to "Golden
Eagles."
Conclusion: Prior to completing
the survey, the majority of alumni were unaware of the resolution
passed by the Board of Trustees prohibiting the use of Native
American references and imagery in its athletics nickname,
logo and mascot. Once aware of the resolution, the majority of
all respondents said it does not influence the way they feel
about the potential of changing the athletics nickname back
to the Warriors.
Conclusion: The majority
of respondents were aware that at Commencement in May 2004, Marquette
was offered a $2 million donation to consider changing the
athletics nickname back to Warriors. However, three-fourths
of all respondents feel that the issue of changing the athletics
nickname back to the Warriors has nothing to do with money.
Conclusion: The majority
of respondents were somewhat open to the possibility of having
a non-matching nickname and mascot, but returning to the mascot "Bleuteaux" would
not be acceptable to half of the respondents.
Conclusion: If Marquette
University were to change its athletics nickname back to
Warriors, about one in five respondents agree that it would
appear the university was inconsistent or “wishy-washy” or
was being “bought.” About
one in 10 respondents see the change as a step backwards
relative to Marquette’s current goals of promoting
diversity.
Survey
Results Main | Next:
Open-ended Questions Summary
If you are a member of the media, please contact a member of Marquette University's Communications Team directly with your questions. All other inquiries and questions about Marquette University's athletics nickname decision
should be directed to the Office of Public Affairs at (414) 288-7491 or submitted through our contact form.
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