 |
Marquette Community Votes for Golden Eagles
Honors current athletics
tradition in historic nickname vote
June 29 ,
2005
Milwaukee — Marquette
University students, alumni, faculty, staff and friends have
completed voting in the “MU Voice” nickname survey
and decisively opted for “Golden Eagles” in a voting
process carried out during the past five weeks.
“I am gratified
and pleased that so many members of our Marquette community
chose to get involved in this process,” Marquette President
Robert A. Wild, S.J. said. “Everything we have done up
to this point, even in making the decision to undertake the
discussion of a nickname, was motivated by a desire to respond
to our university community. We made some hard choices
in the past year but today we celebrate a final decision that
will bring new life to our intercollegiate athletics’ identity
as the Marquette Golden Eagles.”
Chairman of the Board
of Trustees John Bergstrom commented, “From the very
beginning of the nickname discussion, the Board of Trustees
felt it was important to be inclusive and responsive to members
of our Marquette family. While we, as a Board, recognize
that a return to the “Warriors” nickname is not
possible, it’s inspiring to see how many people took
the time to let us know how strongly they feel about Marquette’s
athletics identity. We know this discussion hasn’t
been perfect, but with the successful vote behind us, it is
our sincere hope that we can now move forward together, especially
as we enter the Big East Conference on July 1st. We are
Marquette!”
Summary of
Vote Results
Advantage Research,
Inc., an independent survey research firm, was retained to
conduct the voting process.
“Advantage Research,
Inc. was asked by Marquette to conduct a fair, honest, and
scientific poll to determine its athletics nickname. The
process was nearly flawless and accurately tallied the votes
from both phases of the process. We consider the response
rate of more than one-third of the Marquette community to
be outstanding,” said Scott Segrin, vice president
of operations, Advantage Research, Inc.
A full summary of
results from both phases of the voting process is available
in PDF format.
- More than one-third of the Marquette community eligible
to vote participated in either phase one or phase two of
the voting process. 35,777 total individuals participated
in one of the two phases of voting.
- 23,097 people participated in the second vote, taking place
from Tuesday, June 7 through Friday, June 24. The final vote
totals in the second vote were:
- 12,562 (54%) for Golden Eagles
- 10,535 (46%) for Hilltoppers
- 31,501 people participated in the first vote, taking place
from May 24 through June 6. The two highest vote totals from
the first vote were:
- 12,180 (39%) for Golden Eagles
- 9,298 (30%) for Hilltoppers
- 5,587 people made a write-in vote selection during the
first vote. Of these, 3,264 people chose to write-in “Warriors.” As
stated on the survey, “Warriors” write-ins were
not counted as valid for the purpose of the vote.
“MU
Voice” Background
The Marquette University
Board of Trustees took up the issue of Marquette athletics
nickname in September 2004 and pledged to have a thorough discussion
of whether or not to return to the “Warriors” nickname. The
Board decided unanimously on both May 4 and May 11 that in
order to hold itself to the highest standards of its Catholic,
Jesuit mission, it could not return to the “Warriors” nickname. It
decided on May 11 to turn the selection of the school’s
nickname to the Marquette community and announced the “MU
Voice” vote selection process.
The “MU Voice” process
also included the appointment of the Nickname Advisory Committee
to oversee the integrity of the voting process. The
Committee, made up of student, alumni, student-athlete, faculty,
staff, and Trustee representatives, met regularly throughout
the vote to advise the university on best incorporating all
members of the Marquette community in the process.
Next Steps
A
series of focus groups throughout July will involve students,
alumni, faculty, staff and season ticket holders in updating
the visual identity for the Golden Eagles logo and mascot.
At the same time those involved in this effort will also
be reviewing comments and suggestions submitted online during
the voting process. In this whole process the university
will be assisted by Rickabaugh Graphics, the same firm that
designed the new “MU” monogram unveiled
in May.
Marquette will officially
join the Big East Conference on Friday, July 1.
If you are a member of the media, please contact a member of Marquette University's Communications Team directly with your questions. All other inquiries and questions about Marquette University's athletics nickname decision
should be directed to the Office of Public Affairs at (414) 288-7491 or submitted through our contact form.
|