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Special Section: Nickname Decision

NICKNAME DECISION

  · News Releases
  · Decision Resources

  · Nickname Survey Results
  · Nickname Timeline
  · New Athletics Monogram

  · Media Contacts
  · Back to Nickname Main
  · Back to Newsroom Main

  

 

Marquette University's Athletics Nickname
Survey Results: Background

In 1994, Marquette University changed its athletics nickname from Warriors to Golden Eagles. The Warriors nickname continues to be used by some students, alumni, media and others, and the change remains a topic of debate among these groups. The issue was raised again at Commencement in May 2004, when Wayne Sanders, vice chair of the university’s Board of Trustees, announced that he and an anonymous trustee were each prepared to pledge $1 million to the university if the institution would consider a return to the Warriors nickname by the time Marquette enters the Big East Conference in 2005-06.

President Robert Wild, S.J. immediately and decisively declined the gift but agreed to place the nickname question before the Board of Trustees.

In October 2004, Marquette hired Advantage Research Inc. to conduct independent research designed to understand the issues and attitudes surrounding the athletics nickname and mascot question. The survey was intended to provide an avenue by which university stakeholders could voice their opinions and help the Board of Trustees understand the reasons they have for feeling as they do about changes made to the nickname and mascot. Additionally, it allowed Marquette to determine awareness of the Board of Trustees’ resolution banning the use of Native American references or imagery. It was not designed or promoted as an opportunity to vote on the nickname. The survey findings were among many information sources considered by the Board members as they deliberated on their decision.

 Survey Results Main | Next: Methodology

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If you are a member of the media, please contact a member of Marquette University's Communications Team directly with your questions.

All other inquiries and questions about Marquette University's athletics nickname decision should be directed to the Office of Public Affairs at (414) 288-7491 or submitted through our contact form.

 

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