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Marquette University's Athletics
Nickname
Survey Results: Background
In 1994, Marquette University changed its athletics nickname
from Warriors to Golden Eagles. The Warriors nickname continues
to be used by some students, alumni, media and others, and
the change remains a topic of debate among these groups. The
issue was raised again at Commencement in May 2004, when Wayne
Sanders, vice chair of the university’s Board of Trustees,
announced that he and an anonymous trustee were each prepared
to pledge $1 million to the university if the institution would
consider a return to the Warriors nickname by the time Marquette
enters the Big East Conference in 2005-06.
President Robert Wild, S.J. immediately and decisively declined
the gift but agreed to place the nickname question before the
Board of Trustees.
In October 2004, Marquette hired Advantage Research Inc. to
conduct independent research designed to understand the issues
and attitudes surrounding the athletics nickname and mascot
question. The survey was intended to provide an avenue by which
university stakeholders could voice their opinions and help
the Board of Trustees understand the reasons they have for feeling as they do about changes made to the nickname
and mascot. Additionally, it allowed Marquette to determine
awareness of the Board of Trustees’ resolution banning
the use of Native American references or imagery. It was not
designed or promoted as an opportunity to vote on the nickname.
The survey findings were among many information sources considered
by the Board members as they deliberated on their decision.
Survey
Results Main | Next: Methodology
If you are a member of the media, please contact a member of Marquette University's Communications Team directly with your questions. All other inquiries and questions about Marquette University's athletics nickname decision
should be directed to the Office of Public Affairs at (414) 288-7491 or submitted through our contact form.
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