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Marquette University's Athletics
Nickname
Survey Results: Methodology
- This study was conducted as an online survey available
to stakeholders on the university’s Web site from November
11-28, 2004.
- Marquette publicized the online survey to students, alumni,
faculty and staff through a postcard mailing. The mailing
offered a telephone option to people who lacked Internet
access. Some questions were not asked of people who opted
for the telephone survey due to the lack of visual aids and
time constraints.
- A total of 9,285 surveys were accepted as the final sample
for the study. Of this final sample, 9,198 were online surveys
and 87 were telephone surveys.
- 27% or 2,495 are students, 2% or 231 are faculty, 4% or
363 are staff, and 67% or 6,196 are alumni.
Comparing this response rate to the overall population of
each of these stakeholder groups yields the following response
rates for each group:
| Students |
23% |
| Faculty |
19% |
| Staff/Administrators |
24% |
| Alumni |
7% |
- Advantage Research considers the survey responses adequate
for drawing general conclusions about the feelings and perceptions
of the respondent populations within each of the respondent
populations. However, the responses of respondents in total
have not been weighted, and thus are heavily skewed toward
alumni.
- Some respondents raised concerns that the survey was too
long and that it did not estimate the amount of time needed
to complete it. These issues should be rectified in future
surveys of this type. Some respondents also indicated that
three particular questions were problematic: specifically,
two questions were confusing (the use of personal items bearing
the historic Marquette Warriors logo and the importance of
a winning athletic program), and the inability to differentiate
between mascots used in different eras was problematic in
answering the question of whether historic mascots were offensive.
As a result of the concerns raised, these three questions
were not considered in the overall survey analysis.
Survey
Results Main | Next:
Executive Summary
If you are a member of the media, please contact a member of Marquette University's Communications Team directly with your questions. All other inquiries and questions about Marquette University's athletics nickname decision
should be directed to the Office of Public Affairs at (414) 288-7491 or submitted through our contact form.
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