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Understanding
the Nickname Selection Process
The Board of Trustees announced a new process
by which a new athletics nickname will be chosen and also
announced the formation of the Marquette Nickname Advisory
Committee made up of representative students, alumni, faculty
and staff. The process will include:
- Within the next two weeks, a list of as many as ten names
will be presented to the Marquette community. All the names
presented will be selected from the hundreds of names suggested
by the Marquette community during either the 1994 or 2004
nickname processes. While the final list has not been decided,
the list will certainly include some of the obvious names
given Marquette’s athletics history, including Blue
and Gold, Golden Avalanche, Hilltoppers and Golden Eagles.
There will also be a write-in option, presented with the parameters that
votes for Warriors will not be counted, and that all write-in’s must
be consistent with both our Jesuit, Catholic mission and the Board resolution
on Native American imagery
- All members of the Marquette community, including students,
alumni, faculty, and staff will be asked to choose two nicknames
from the list, or can offer a write-in option.
- The two options receiving the most support from the first
vote will be presented to the Marquette community for a second
vote. The nickname with the most support in the second vote
will then be presented to the President to be announced as
Marquette’s new athletics nickname going into the Big
East Conference.
Both votes will be binding, and will be conducted on the Web
with provisions made for those who do not have Internet access. Members
of the Marquette community will be notified via mail and e-mail
in the coming weeks about steps for participating in the voting
process. More information about the voting process will
also be available online.
Marquette Athletics Nickname Advisory Committee
The Marquette Nickname Advisory Committee, made up of representative
students, alumni, faculty and staff, will oversee the voting
process and will advise the university in the development of
the look of the new nickname, following its selection after
the second vote.
Timeline
Marquette has preliminarily planned that the timing for the
nickname process will be as follows:
- Week of May 23: List of nickname options will be
presented to the Marquette community for the first vote.
The Marquette community (students, alumni, faculty and staff)
will choose two names from the list, or offer a write-in.
- Mid-June: Second vote will be conducted with the
top-two vote getters.
- By July 1: The winning nickname will be announced.
Athletics Nickname Visual Identity
Following the choice of a new nickname, Marquette will further
engage the Marquette community, through focus groups and other
forums, in the design of a visual identity for the new nickname,
with a new logo to be chosen by the start of the school year.
Students will be asked to give input on design and name the
mascot (the costumed character appearing at games) in the fall.
Parameters for the Nickname Selection
The Board agreed that any nickname selected must be consistent
with the university’s mission and adhere to the resolution
passed last September banning use of any Native American imagery
or references in Marquette’s athletics nickname, logo
or mascot. In addition, the new nickname must be selected
by Marquette’s official entry into the Big East Conference
on July 1. The Golden Eagles will remain Marquette’s
athletics nickname until July 1.
If you are a member of the media, please contact a member of Marquette University's Communications Team directly with your questions. All other inquiries and questions about Marquette University's athletics nickname decision
should be directed to the Office of Public Affairs at (414) 288-7491 or submitted through our contact form.
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