Writing Resources for Nonprofits
Fundraising Resources
Art
of the Appeal Letter
From Museum Marketing Tips-dot-Com
Articles about Fundraising from Mal Warwick & Associates - a goldmine of information and guidance. Also on this site, check out the list of ten most important reasons why people respond to fundraising letters.
Chris Farrell's "Sound Money Guide to Sharing the Wealth"
This is a PDF document from late 2000, before the big economic downturn, but still potentially useful
for ideas about persuading people to share their wealth.
Fundraising Basics from Grassroots
Link to the Grassroots Fundraising Journal's home page is below.
Funding Information Center from Marquette Libraries
Grassroots Fundraising Journal
This is an expertly designed Website. It's set up to sell books and subscriptions, but the extensive archive offers lots of resources--and it changes often, so bookmark it and visit often. I learned about them through direct mail--they are affiliated with an academic publisher.
Groundspring.Org, formerly eGrants.org
You will be amazed by the number and types of resources here. Although the site seems oriented to fundraising via the Web (including a "Donate Now" link), it is rich in all kinds of resources and information. You will find a link for downloading a free .pdf version of their "Online Fundraising Handbook" by clicking on "Learning Center."
How to Write a Good Solicitation Letter
The advice in this Word file assumes you are writing to people you know, not strangers, but the concepts are transferable.
Resources from the Nonprofit Portal of Greater Milwuakee
Marketplace Money's Recommended Web Sites on Giving
Scroll down to the Giving category for a list of sites that promote philanthropy and socially responsible investing.
Top Ten Tips for Online Fundraising from About.Com
"The Power of Philanthropy" from Nov. 2003
Two segments of this show are relevant: "The Power of Philanthropy" and "Giving Stock to Charity," something your organization might want to ask potential donors to do.