Writing Resources for Nonprofits
Marketing and Marketing Plans
About.com's Archive of Articles about Marketing for Nonprofits
"Marketing
for a Good Cause"
From the
American Marketing Association Foundation. Their mission is to be an
essential resource to nonprofits, helping them achieve greater
success through effective marketing.
http://www.marketingpower.com/content-foundation.php?Item_ID=5000
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"How to Create a Marketing Plan" Oriented to small businesses, but relevant in many ways with information about marketing plans and the process of developing them. |
Free-Range Thinking
Newsletter
From agoodmanonline, which specializes in public interest
communications with the motto ìGood Ideas for Good
Causes.î Explore the whole Web site for excellent ideas and
resources connected with promotional materials. You can download the
newsletter in PDF for free; alternatively, employees of nonprofits
can fill out a form to receive complimentary paper copies. Archives
are available at the Web site.
GuideStar:
Not Just for Madison Avenue: The Basics of Nonprofit
Marketing
MarketingProfs.Com: Know-How Exchange
Nonprofit Portal of Greater Milwaukee: Online Resources for Marketing
Sample
Marketing plans from Bplans.com
Some are
free for downloading, from both profit and nonprofit
entities.
"Why
Bad Ads Happen to Good Causes"
This big
illustrated PDF file is highly entertaining and informative, an
excellent resource from agoodmanonline available for download
only.