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Advertising

"Just do it."

If that simple phrase conjures up the image of a pair of Nikes, thank an advertiser. Whether the medium is television, radio, print or the Internet, advertisers combine memorable copy, creative design and innovative direction to create the messages that move consumers to action.

THE MARQUETTE ADVANTAGE

CREATE YOUR OWN ADS. From print to Internet, you'll learn to design arresting ads in our Macintosh labs using layout and design programs such as InDesign, Photoshop, Illustrator and a variety of multimedia software.

AND THE "ADVERTISER OF THE YEAR IS"... Marquette students have won national recognition for proposals created for Saturn, Banc of America Investment Services, Toyota, The New York Times, Pizza Hut, Florida Tourism and other companies.

The Student Perspective

PRACTICE MAKES PERFECT. Gain professional experience and pack your portfolio through local and national internships with employers such as MillerCoors, Walt Disney World, Adweek magazine, the Milwaukee Brewers, Six Flags Great America, the National Multiple Sclerosis Society and Procter & Gamble.

LOCATION. From large national advertising agencies and corporate marketing departments to smaller, specialized ad shops, Marquette students find an abundance of internships throughout Milwaukee and Chicago, many of which lead to full-time employment after graduation.

GO NATIONAL. Participate in the Advertising Club (affiliated with the American Advertising Federation and the national Business Marketing Association) to get streetwise and Web-wise to what's happening in the dynamic world of advertising.

Visit the department that offers this major.

Please expand to view Suggested Curriculum and Where Our Graduates Go

Suggested curriculum

Your major courses blue.

Freshman

Advertising Principles
Contemporary Presentation
Introduction to Communication
Media in Society
Rhetoric and Composition I
Histories of Cultures and Societies Elective
Philosophy of Human Nature
Foreign Language or Diverse Cultures
Major/Minor Electives

Sophomore

Media Writing
Public Relations Principles
Intro to Communication Research Methods
Diverse Cultures Elective
Intro to Visual Communication
Modern Elementary Statistics
Science and Nature Elective
Principles of Microeconomics
Literature Elective and Performing Arts

Junior

Advertising Copywriting
Strategic Research for Advertising and Public Relations
Advertising Internship and/or Advertising Elective
Communication Studies Elective
Ethical Problems of Mass Communication
General Psychology
Introduction to Theology
Theory of Ethics
Introduction to Marketing
Minor/Elective

Senior

Advertising Media
Advertising Campaigns
Media Law
Theology Elective
Minor/Electives

WHERE OUR GRADUATES GO

You'll find most Marquette advertising graduates working as copywriters, graphic designers, Web managers, marketing managers, media buyers, account executives and product managers in advertising agencies and the advertising departments of a variety of corporations.

Recent employers include: