Corporate Communication
Imagine sitting down with the company CEO and planning how to communicate the corporate vision. Then see yourself consulting with the marketing department to develop the roll out of the next strategic initiative or envision yourself crafting a message about a possible merger that must reach all company employees. If these communication challenges get you excited, a career in corporate communication is for you. This major prepares you to address the full range of communication that occurs within the corporate world. You will learn to be flexible and adaptable in response to current and future trends in corporate life. THE MARQUETTE ADVANTAGE
ON THE LEADING EDGE.More corporations are expanding their communication efforts to better position themselves in an ever-changing marketplace. Marquette University is one of the few universities to offer a major in Corporate Communication.
Where we're from
We're from Paris, Texas, and Paris, France. Oconomowoc and Wauwatosa, Wisconsin. New York and New Mexico. Alaska and Alabama.
And more places!
BE STRATEGIC. Courses in this major focus on critically evaluating organizational needs and framing strategic responses that work in a variety of settings.
BE AN ADVOCATE. Drawing on Marquette's Jesuit tradition, you will develop the tools to become a voice for more socially responsible corporations.
CROSSING BOUNDARIES. The communication issues that face corporations are not contained in a single department. As a result, the interdisciplinary focus of Corporate Communication draws from multiple areas in communication as well as business.
DEVELOP A VISION.Learn how you can be central to helping a corporation establish a distinct identity in a global environment.
BEYOND THE CLASSROOM. In addition to internships, several classes put you in an organizational context that requires you to apply communication theories, principles and practices.
BE HEARD. One of the greatest challenges facing organizations today is being heard in an information-saturated environment. A background in Corporate Communication gives you a seat at the table when decisions are being made about how to strengthen a corporation's voice.
For program details follow this link.
Please expand to view Suggested Curriculum and What You Can Do With it
Suggested curriculum
Your major courses blue.
Freshman
- Introduction to Communication
- Media in Society
- Contemporary Presentation
- Histories of Cultures and Society Elective
- Rhetoric and Composition 1
- Foreign Language I & II
- Logic
- Introduction to Economics
- Math or Science Elective
Sophomore
- Issues in Corporate Communications
- Introduction to Visual Communications
- Public Relations Principles
- Business Foundations
- Organizational Communication
- Intro to Communication Research Methods
- Diverse Cultures
- Introduction to Theology
- Social Science Elective
- Philosophy of Human Nature
- Literature and Performing Arts Elective
- Statistics
Junior
- Corporate Writing
- Communication Audits and Consulting
- Corporate Rhetoric
- Strategic Research for Advertising and Public Relations
- Corporate Communication Elective
- Theory of Ethics
- History Elective
- Theology Elective
- Major/Minor Electives
Senior
- Corporate Communication Electives
- Corporate Communication Internship
- Corporate Social Responsibility
- Minor/Elective Courses
WHAT YOU CAN DO WITH IT
Corporate Communication graduates will have the expertise to enter corporate communication departments, organizational communication fields and consulting industries. Not only will graduates be prepared to work in corporate settings but they will also have valuable skills that can be put to use in many non-profit and governmental settings.
Jesuit 2.0
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