Marketing
How many companies have started with a bang, only to end in a whimper? The difference between firms that succeed and those that don't is often found in how effectively they market themselves - and it's more than catchy ads. Organizations rely on marketing to analyze their consumers and their competitors, while making strategic decisions about product development and management, pricing, positioning and placement.THE MARQUETTE ADVANTAGE
SUPERATHLETES, SUPERMARKETS AND SUPERCOMPUTERS. You can broaden your marketing background with courses in consumer behavior, customer relationship management, sports marketing, integrated marketing, communication, sales management and global marketing.
So you're a freshman
We've got you covered:
Preview
Orientation
First-year reading
Your RA, GDL and friends along the way
MARKET YOURSELF THROUGH INTERNSHIPS. Marquette's location and connection with Milwaukee's business community provides you with opportunities to work as an undergraduate for companies such as Harley-Davidson, Miller Brewing Co., Kimberly-Clark Corp., Kohl's Corp. and Johnson Controls Inc.
LEARN FROM LEADERS IN MARKETING EDUCATION. The professors who will teach your undergraduate courses maintain their leading edge in the discipline publishing in and editing national and international marketing journals, and teaching in established and emerging universities around the world.
SUBSTANCE AND STYLE. Your creativity will only go as far as your communication skills take you. Through your numerous class experiences in group work, research projects and multimedia class presentations, you'll develop the interpersonal abilities and technical edge that employers seek.
Visit the department that offers this major.
Please expand to view Suggested Curriculum and What You Can Do With It
Suggested curriculum
Your major courses blue.
Freshman
- Foundations for Business Leadership
- Rhetoric and Composition I & II
- Histories of Cultures and Societies Elective
- Science and Nature Elective
- Introduction to Theology
- Philosophy of Human Nature
- Finite Mathematics
- Elements of Calculus
- Two Non-business Electives
Sophomore
- Business Statistics
- Principles of Financial Accounting
- Principles of Managerial Accounting
- Applying Business Leadership Skills
- Principles of Macroeconomics
- Principles of Microeconomics
- Literature Elective
- Public Speaking for Business
- Diverse Cultures Elective
- Theory of Ethics
- Theology Elective
- Non-business Elective
Junior
- Introduction to Marketing
- Marketing Research
- Marketing Elective
- Introduction to Financial Management
- Applied Business Economics
- Introduction to Information Technology
- Behavior and Organization
- Operations and Supply Chain Management
- Strategies for Entering the Business World
- Business Elective
- Non-business Elective
Senior
- Marketing Management
- Two Marketing Electives
- Business Policies
- Ethical and Societal Issues Elective
- Legal and Regulatory Environment Elective
- Three Business Electives
- Two Non-business Electives
WHAT YOU CAN DO WITH IT
Marquette's marketing graduates typically work in product development, marketing research, brand management, advertising, direct marketing and retailing. Employers vary from traditional business organizations and governmental units to service corporations, such as department stores, wholesale houses, hospitals, colleges and insurance companies.
Recent employers include:
- Allen-Edmonds Shoe Corp.
- Baxter Health Care
- Direct Supply Inc.
- eBay
- Ernst & Young
- GE Healthcare
- Harley-Davidson
- Kohls
- Kraft Foods
- Marshall & Ilsley Corp.
- Rockwell Automation
Jesuit 2.0
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