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Straz Hall, 403AMilwaukeeWI53201United States of America(414) email@example.comCurriculum Vitae
Dr. Miller joined Marquette University in August 2006 after completing her Ph.D. at the University of Cincinnati. She earned a Bachelors of Science in Economics (concentration in Marketing) from the University of Pennsylvania’s Wharton School of Business. After graduation, Dr. Miller worked for nearly a decade in the Brand Management organization at the Procter & Gamble Company. While at Procter & Gamble, Dr. Miller served as the Brand Manager for the Pepto-Bismol and ThermaCare brands.
Dr. Miller’s research and teaching interests are largely informed by her work at Procter & Gamble. She teaches a Strategic Brand Management course at the graduate and undergraduate level. Her current research projects include an examination of the multifaceted nature of brand meaning and the process by which brands acquire meaning.
Brand-Consumer relationships. Celebrity endorsements and other non-traditional advertising. Brand Management issues unique to mature brands including meaning management.
Allen, Chris T., Fournier, Susan and Miller, Felicia M. (2008) “Brands and their Meaning Makers” in Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes (Eds.), Handbook of Consumer Psychology, Mahwah, NJ: Lawrence Erlbaum Associates, 781-822.
Kardes, Frank R., Steven S. Posavac, David H. Silvera, Maria L. Cronley, David M. Sanbonmatsu, Susan Schertzer, Felicia Miller, Paul M. Herr, and Murali Chandrashekaran (2006), “Debiasing Omission Neglect,” Journal of Business Research, 59 (6), 786-792.
Dr. Miller is an avid sports fan. Her greatest sports experience, so far, was attending the Masters with her father. She also enjoys playing golf and traveling. She is an active member of Alpha Kappa Alpha Sorority, Incorporated (Upsilon Mu Omega chapter) and is a Court Appointed Special Advocate through Kids Matter, Incorporated.