Felicia Miller

Felicia  Miller
Felicia MillerMarquette University

Straz Hall, 403A

MilwaukeeWI53201United States of America
(414) 288-8068
Curriculum Vitae

Chair, Department of Marketing

Associate Professor of Marketing

Dr. Miller joined Marquette University in August 2006 after completing her Ph.D. at the University of Cincinnati. She earned a Bachelors of Science in Economics (concentration in Marketing) from the University of Pennsylvania’s Wharton School of Business. After graduation, Dr. Miller worked for nearly a decade in the Brand Management organization at the Procter & Gamble Company. While at Procter & Gamble, Dr. Miller served as the Brand Manager for the Pepto-Bismol and ThermaCare brands.

Dr. Miller’s research and teaching interests are largely informed by her work at Procter & Gamble. She teaches a Strategic Brand Management course at the graduate and undergraduate level. Her current research projects include an examination of the multifaceted nature of brand meaning and the process by which brands acquire meaning.


  • Doctor of Philosophy, University of Cincinnati (June 2006)
  • Bachelors of Science in Economics, University of Pennsylvania (May 1992)

Professional Interests

Brand-Consumer relationships. Celebrity endorsements and other non-traditional advertising. Brand Management issues unique to mature brands including meaning management.

Selected Publications

Allen, Chris T., Fournier, Susan and Miller, Felicia M. (2008) “Brands and their Meaning Makers” in Curtis P. Haugtvedt, Paul M. Herr, and Frank R. Kardes (Eds.), Handbook of Consumer Psychology, Mahwah, NJ: Lawrence Erlbaum Associates, 781-822.

Kardes, Frank R., Steven S. Posavac, David H. Silvera, Maria L. Cronley, David M. Sanbonmatsu, Susan Schertzer, Felicia Miller, Paul M. Herr, and Murali Chandrashekaran (2006), “Debiasing Omission Neglect,” Journal of Business Research, 59 (6), 786-792.

Personal Interests

Dr. Miller is an avid sports fan. Her greatest sports experience, so far, was attending the Masters with her father. She also enjoys playing golf and traveling. She is an active member of Alpha Kappa Alpha Sorority, Incorporated (Upsilon Mu Omega chapter) and is a Court Appointed Special Advocate through Kids Matter, Incorporated.