Rev. Nicholas Santos, S.J.

Nicholas  Santos
Rev. Nicholas Santos, S.J.Marquette University

Straz Hall, 683

MilwaukeeWI53201United States of America
(414) 288-1444
Curriculum Vitae

Assistant Professor of Marketing

A Jesuit priest from Pune, India, Nicholas (Nicky) earned his MBA (’06) and Ph.D. (’09) from Marquette University. After his Ph.D. he spent three years at Santa Clara University, California as a visiting scholar and post-doctoral fellow at the Markkula Center for Applied Ethics. Additionally, he was involved with the Center for Science, Technology, and Society, serving as program chair for the Global Social Benefit Incubator Network workshop in October 2011 and then as a reviewer for the Global Social Benefit Fellowship in 2012. He was also involved with “Step Up Silicon Valley,” a Catholic Charities initiated campaign to end poverty in Silicon Valley, serving as the chair of the incomes issues group and then as the co-chair of the incubation committee. He has academic degrees in business, philosophy, and theology, and practical experience in for-profit and non-profit organizations.


Ph.D. [Marketing, Management, and Ethics]
Marquette University, Milwaukee, 2009.

MBA, [Marketing]
Marquette University, Milwaukee, 2006

Th.M. [Moral Theology]
Jesuit School of Theology at Santa Clara University, Berkeley, 2002

M.Com. [Financial and Cost Accountancy]
University of Pune, India, 1994

B.Th. [Theology]
Jnana Deepa Vidyapeeth, Pune, India, 1999

B.Ph. [Philosophy]
Jnana Deepa Vidyapeeth, Pune, India, 1994

B.Com. [Major: Accountancy; Minor: Economics]
University of Pune, India, 1987

S.E.T. [Maharashtra State Eligibility Test for Lectureship]
University of Pune, India (on behalf of the University Grants Commission), 1995

Professional Interests

Business and Society
Business Ethics
Corporate Social Responsibility
Marketing strategies for impoverished market segments
Social Innovation and Entrepreneurship

Selected Publications

Santos, Nicholas J.C. and Tina M. Facca-Miess (2014). Marketing Planning for Social Entrepreneurial Organizations in the Context of Subsistence Marketplaces: A Pedagogical Reflection for Marketing Education in Jesuit Business Schools. Journal of Jesuit Business Education, vol. 5.

Facca-Miess, Tina M. and Nicholas J.C. Santos. (2014). Fostering fair and sustainable marketing for social entrepreneurs in the context of subsistence marketplaces. Journal of Marketing Management, 30 (5-6), 501-518.

Santos, Nicholas J.C. (2013). Social Entrepreneurship That Truly Benefits the Poor. Journal of Management for Global Sustainability, 2: 31-62.

Santos, Nicholas J.C. and Gene R. Laczniak (2012). Marketing to the Base of the Pyramid: A Corporate Responsibility Approach with Case Inspired Strategies. Business and Politics, 14 (1): Article 4.

Laczniak, Gene R. and Nicholas J. C. Santos (2011). The Integrative Justice Model for Marketing to the Poor: An Extension of S-D Logic to Distributive Justice and Macromarketing. Journal of Macromarketing, 31 (2): 135-147.

Honors and Awards

American Marketing Association Nonprofit Conference Travel Grant 2007

Finalist – Society of Business Ethics Doctoral Dissertation Award 2010

Highly Commended Award – 2010 Emerald/EFMD Outstanding Doctoral Research Award

Alpha Sigma Nu (National Jesuit Honor Society)

Beta Gamma Sigma (National Business Administration Honor Society)

National Scholars Honor Society