Pamela Peterson

Pamela Peterson
Pamela PetersonMarquette University

David Straz Hall, 419

MilwaukeeWI53201United States of America
(414) 288-5814

Associate Director, Sales Program

Instructor of Practice, Marketing

Pamela Peterson joined Marquette University in 2018 and is serving as the Associate Director, Sales Program and as an Instructor of Practice, Marketing.

Previously Pamela served as an Instructor at the University of Nebraska Omaha (UNO) in the College of Business Administration. In that position, she taught upper division and MBA courses in sales, marketing and management.

During her tenure at UNO she developed six new sales courses including Global Strategic Account Management, Consultative Selling Principles, Selling in an Entrepreneurial Context, Selling Financial Services and Predictive Analytics for the Sales Function. Courses in development include Selling by the Numbers; Financial Analysis for Sales, Ethics in Sales and Sales Management and Analytics Fundamentals for Sales Practitioners

Her research interests include sales ethics, the frontline sales management role, finance competencies requisite to the sales function and non-cognitive sales competencies underlying superior sales performance. Professor Malcolm McDonald, Cranfield University, Dr. Richard Plank, University of South Florida and Dr. Noel Capon, Columbia University are her primary research partners. Research outcomes will include new courses, teaching materials including books, videos, cases studies, simulations as well as academic and trade articles.

In addition, Pamela is a founding member and Managing Principal of Soldes Partners; a global growth advisory firm. She has more than 30 years of diversified experience in sales, strategy and marketing at the national and global level with a proven track record of driving sustaining long-term growth. Her industry expertise includes professional service firms and industrial and durable goods manufacturers ranging in size from start-ups to Fortune 100 corporations. She has significant experience managing complex initiatives across highly matrixed organizations with multiple stakeholders.

Equally conversant in the sales and marketing disciplines she specializes in defining and executing go-to-market strategy, linking sales to strategy, identifying and capitalizing on new product and market opportunities, building brand equity and creating viable sales enablement tools. Pamela is recognized for her ability to grow sales, market share and margins in both the core markets and in adjacent markets.

From 2006 to 2007 she served as the Global Marketing Lead for Accenture’s Security Practice. Her responsibilities included managing all the marketing and business development initiatives for the Practice’s joint ventures and strategic alliances. She drove new business opportunities with Global Fortune 500 corporations and large government and healthcare organizations which led to significant increases in revenue year over year.

Ms. Peterson received her MBA from the University of Chicago, Booth School of Business.