Business Analytics Major

Today, industry is awash with vast amounts of data from many sources, such as Big Data, Internet of Things and many other types of structured and unstructured information. Organizations must utilize this data to improve their decision-making, create new revenue streams and become more effective with the utilization of their resources. While firms have hired data scientists and can run state of the art analytics, the insights are not easily translatable by senior management into actionable decisions

Business analytics plays an intermediary role between data scientists and senior management. This major is not purely theoretical.  Students will have the chance to work with live, messy data-sets provided by industry partners, and develop data-informed recommendations to those partners.

Courses

The Business Analytics major must be taken as a second major.  Any other business major is acceptable. Students are encouraged to complement the Business Analytics major with quantitative courses from their other major.  Students should begin this major during sophomore year.

Requirements: 15 credits, plus an additional major in the college. Double counting of courses for two majors is not permitted.

BUAN 2060

Business Analytics 1

3

BUAN 2061

Business Analytics 2

3

BUAN 3060

Business Analytics: Unstructured Data Analysis

3

BUAN 3061

Advanced Business Analytics

3

BUAN 4997

Integrative Business Analytics

3

Total Credit Hours

15

Note:  Student must earn a B- or better in BUAD 1560 to enroll in BUAN 2060.

More Information

For more information, or to express interest in the major, please contact Dr. Jim McGibany, james.mcgibany@marquette.edu or work with your advisor.