Dr. Melissa B. Adams
Dr. Melissa B. AdamsMarquette University

Johnston Hall, 410C

MilwaukeeWI53201United States of America
414-288-3497

Assistant Professor of Strategic Communication

Education

North Carolina State University, Ph.D., Communication, Rhetoric & Digital Media
North Carolina State University, MS
University of North Carolina at Greensboro, BA, English

Courses Taught

COMM 3900 Ethical Problems in Mass Communication
COMM 6815 Digital Metrics: Strategic Communication Analytics: Critical and Applied Approaches

Research Interests

Social media
Public relations measurement and analytics
Digital intercultural communication

Professional Experience

Senior Accounts Manager, Media Two Interactive
Marketing Communications Manager, Kenan-Flagler Business School
PressGang Media Group, Owner & Lead Publicist
Communication Director, National Press Photographer’s Association
Communication Director, Chapel Hill-Carrboro Chamber of Commerce
Publicity & Promotions Director, Yep Roc Records & Redeye Distribution

Professional Affiliations

Association for Education in Journalism & Mass Communication
National Communication Association
International Communication Association
Public Relations Society of America

Publications

Adams, M. (2017). How Do Social Media Managers "Manage" Social Media? A Social Media Policy Assignment. Public Relations Education, 3(2), 2017, 123-127.

Adams, M.B. (2014). [Review of the book Television in the age of radio: Modernity, imagination, and the making of a medium, by Philip Sewell]. Journal of Communication, 64: E5–E11. doi: 10.1111/jcom.12132

Brinson, N.H., Adams, M.B. Toward bridging the gap: An examination of the advertising academician-practitioner divide. Proceedings of the American Academy of Advertising Annual Conference, March 2017, Boston, MA.

Honors and Awards

2018 Nomination for AEJMC Research Prize for Professional Relevance (All Divisions), Association for Education in Journalism and Mass Media Annual Conference, Washington, DC.

2018 Top Faculty Papers (3rd Place), Minorities & Communication Division, Association for Education in Journalism and Mass Media Annual Conference, Washington, DC.

2017 Second Place, Great Ideas for Teaching Competition, Public Relations Division,

Association for Education in Journalism and Mass Media 100th Annual Conference, Chicago, IL.

2017 Finalist, Great Ideas for Teaching Competition (All divisions), Association for Education in Journalism and Mass Media 100th Annual Conference, Chicago, IL.

2016 Top Student Paper, Intercultural Communication Division, 86th Annual Southern States Communication Association Convention, Austin, TX.

2015 Recognition for Excellence in Classroom Teaching, North Carolina State Graduate Student Association & Department of Communication.

Grants

2017-2018 North Carolina State University Graduate School Diversity Enhancement Award (2017-2018 Academic Year), $4,000.

Why Marquette

The culture of community service and the energy and attitude of the students and faculty of the Diederich College of Communication.