Guidelines for Course Descriptions

Course descriptions are a driving force behind the enrollment decisions our students make. Please keep this in mind when constructing each description, ensuring it is clear, concise, easy to read and conveys how each course will benefit the student.

Course guidelines are as follows:

  1. In this course...
  2. This instructor-led workshop...
  3. This class provides an overview of...
  4. Participants learn about...
  5. At the end of this course...

Example of Modified Course Description:

Introduction to the Spa Industry, Services and Treatments
Explore the evolution of the spa industry from ancient civilizations to new frontiers of convergence integrating spas, medicine, healthcare, tourism and hospitality. Study the industry from an international perspective, with emphasis on current business models and positioning for future trends. Understand the definition and market segmentation of spa categories including day, resort, medical, destination, hospital and lifestyle management programs and examine industry trends and employment opportunities.


Contact the Office of the Registrar

Mailing Address
Office of the Registrar
P.O. Box 1881
Milwaukee, WI 53201-1881

Phone: (414) 288-4000
FAX: (414) 288-1773