Robert Grede. Naked Marketing: The Bare Essentials. SECOND, REVISED EDITION. ISBN-13: 978-0-87462-019-1 and ISBN-10: 0-87462-019-8. Paper. 187 pp. $16.95. RIGHTS REVERTED TO AUTHOR: PLEASE SEE BELOW TO ORDER.

Robert Grede, B.A, M.B.A., is a graduate of DePauw University and The Goizueta School of Business at Emory University. After 12 years in the advertising industry, working with premier marketers like McDonald’s, Procter & Gamble, and Union Carbide, Grede embarked on an entrepreneurial path, founding The Grede Company, consultants in marketing and strategic planning. Clients range from start-up operations to Fortune 500 firms. Mr. Grede taught marketing and entrepreneurial management at Marquette University for many years, is a syndicated columnist and frequent contributor to magazines, and author of the forthcoming 5 Kick-Ass Strategies to Reach the Next Level (SourceBooks). A familiar face on television and radio talk shows, Mr. Grede speaks on the subject of marketing and strategic thinking at civic organizations, and corporate venues.

E-Books: The Sales Managers Guidebook.The Retailers Guidebook. Developing A Strategic Marketing Plan – A Self-Guided Workbook. How To Be Your Own Advertising Agency (For The Small Business Owner). View chapter listings and sample excerpts online at:

Print Books: Naked Marketing – The Bare Essentials (Prentice Hall). Naked Marketing – The Bare Essentials, 2nd Ed. (Marquette University Press). 5 Kick-Ass Strategies to Reach the Next Level (SourceBooks, 2006)

To order please contact:

The Grede Company
8330 South Tuckaway Shores Drive
Franklin, Wisconsin 53132
Phone: 414.235.4600
Fax: 414.427.9181




Marquette University Press

Founded in 1916, the Marquette University Press, located in Milwaukee, Wisconsin, publishes scholarly works in philosophy, theology, history, and other selected humanities. Read more.