Stephen L. Franzoi, Ph.D.
(414) 288-1650

More information

Dr. Franzoi has retired as a regular faculty member and is now Professor Emeritus. He received his doctorate in social psychology from the University of California at Davis and was a postdoctoral fellow in the Self Program at Indiana University prior to joining Marquette’s faculty. Over the years, Dr. Franzoi served as assistant editor of Social Psychology Quarterly and associate editor of Social Problems, and discussed his self-awareness and body esteem research in such media outlets as The New York Times, USA Today, National Public Radio, and the Oprah Winfrey Show. In his retirement, he still loves writing and teaching about psychology, but also enjoys relaxing with his family, serving as a Reiki therapist for cancer patients, bicycling, and making wine.


Ph.D., University of California at Davis, 1981

Teaching Interests

Although retired from formal teacing, Dr. Franzoi still authors two introductory psychology texts and an upper-division social psychology text. His Social Psychology Textbook can be seen at:
and one of his Introductory Psychology textbooks can be seen at:

Research Interests

Body esteem and physical appearance, behavioral implications of self-awareness and self-consciousness. Follow these links to copies of Dr. Franzoi's Body Esteem Scale, Body Esteem Scale-Revised (updated 2017).

Selected Publications

Selected Publications

Franzoi, S. L. (2018). Psychology. 6th edition. Redding, CA: BVT Publishing.

Franzoi, S. L. (2018). Essentials of Psychology. 6th edition. Redding, CA: BVT Publishing.

Frost, K. A., Franzoi, S. L., Oswald, D. L., & Shields, S. A. (2017). Revising the Body Esteem Scale with a U.S. college student sample: Evaluation, validation, and uses for the BES-R. Sex Roles.

Franzoi, S. L. (2017). Body Esteem Scale. In V. Zeigler-Hill & T. Shackelford (Eds.). Encyclopedia of Personality and Individual Differences. pp. 1-4. Springer Publishing.

Franzoi, S. L. (2016). Social Psychology. 7th edition. Redding,CA: BVT Publishing.

Franzoi, S. L., Vasquez, K., Sparapani, E., Frost, K., Martin, J., & Aebly, M. (2012). Exploring body comparison tendencies: Women are self-critical whereas men are self-hopeful. Psychology of Women Quarterly, 36, 99-109.

Oswald, D. L., Franzoi, S. L., & Frost. K. A. (2012). Experiencing sexism and young women's body esteem. Journal of Social and Clinical Psychology, 31, 1112-1137.

Franzoi, S.L. (2011). Psychology: A Discovery Experience. 1st edition. Mason, OH: South-Western Publishing.

Franzoi, S.L. (2009). Psychology: A Journey of Discovery. 4th edition. Mason, OH: Atomic Dog/Cengage Learning.

Franzoi, S.L. (2009). Social Psychology. 5th edition. New York: McGraw-Hill.

Franzoi, S.L. (2007). Psicología Social. 4th edition. (trans. J. A. V. Arellano, M.E. O. Salinas, J. A. R. Sandoval, & S. P. Becerril). Mexico: McGraw-Hill.

Franzoi, S.L., & Klaiber, J. R. (2007). Body use and reference group impact. Sex Roles, 55, 205-214.

Franzoi, S.L., & Davis, M. H. (2005). Self-awareness and self-consciousness. In V. Derlega, B. Winstead, & W. Jones (Eds.), Personality: Contemporary theory and research. pp. 281-308. 3rd edition. Belmont, CA: Thomson Wadsworth.

Franzoi, S.L., & Chang, Z. (2002). The body esteem of Hmong and Caucasian young adults. Psychology of Women Quarterly, 26, 89-91.

Franzoi, S.L. (2001). Is female body esteem shaped by benevolent sexism? Sex Roles, 44, 177-188.

Franzoi, S.L., & Chang, Z. (2000). The sociocultural dynamics of the physical self: How does gender shape body esteem? In J. A. Holstein & G. Miller (Eds.), Perspectives on social problems, Vol. 12, pp. 179-201. Stamford, CT: JAI Press.

Franzoi, S.L., & Koehler, V. (1998). Age and gender differences in body attitudes: A comparison of young and elderly adults. International Journal of Aging and Human Development, 47, 1-10.

Franzoi, S.L. (1995). The body-as-object versus the body-as-process: Gender differences and gender considerations. Sex Roles, 33, 417-437.

Franzoi, S.L., Davis, M. H., & Vasquez-Suson, K. A. (1994). Two social worlds: Social correlates and stability of adolescent status groups. Journal of Personality and Social Psychology, 67, 462-473.

Franzoi, S.L. (1994). Further evidence of the reliability and validity of the body esteem scale. Journal of Clinical Psychology, 50, 237-239.

Davis, M. H., & Franzoi, S.L. (1991). Stability and change in adolescent self-consciousness and empathy. Journal of Research in Personality, 25, 70-87.

Franzoi, S.L., Davis, M. H., & Markwiese, B. (1990). A motivational explanation of private self-consciousness differences. Journal of Personality, 58, 641-659.

Franzoi, S.L., Kessenich, J. J., & Sugrue, P. A. (1989). Gender differences in the experience of body awareness: An experiential sampling study. Sex Roles, 21, 499-415.

Burke, P. J., & Franzoi, S.L. (1988). Studying situations and identities using experiential sampling methodology. American Sociological Review, 53, 559-568.

Franzoi, S.L., & Herzog, M. G. (1987). Judging physical attractiveness: What body aspects do we use? Personality and Social Psychology Bulletin, 134, 19-33.

Davis, M. H., & Franzoi, S.L. (1986). Adolescent loneliness, self-disclosure, and private self-consciousness: A longitudinal investigation. Journal of Personality and Social Psychology, 51, 595-608.

Franzoi, S.L., & Sweeney, P. D. (1986). Another look at the relation between private self-consciousness and self-attribution. Journal of Research in Personality, 20, 187-206.

Franzoi, S.L., & Herzog, M. E. (1986). The Body Esteem Scale: A convergent and discriminant validity study. Journal of Personality Assessment, 50, 24-31.

Franzoi, S.L., Davis, M. H., & Young, R. D. (1985). The effects of private self-consciousness and perspective-taking on satisfaction in close relationships. Journal of Personality and Social Psychology, 48, 1584-1594.

Franzoi, S.L., & Davis, M. H. (1985). Adolescent self-disclosure and loneliness: private self-consciousness and parental influences. Journal of Personality and Social Psychology, 48, 768-780.

Franzoi, S.L., & Brewer, L. C. (1984). The experience of self-awareness and its relation to level of self-consciousness: An experiential sampling study. Journal of Research in Personality, 18, 522-540.

Franzoi, S.L., & Shields, S. A. (1984). The body esteem scale: Multidimensional structure and sex differences in a college population. Journal of Personality Assessment, 48, 173-178.

Franzoi, S.L. (1983). Self-concept differences as a function of private self-consciousness and social anxiety. Journal of Research in Personality, 17, 275-287.


Contact the Psychology Department

If you have questions about clinical services, please call the Center for Psychological Services at (414) 288-3487 or fax at (414) 288-6073.

Location: Cramer Hall, 317
Milwaukee, WI 53233

Phone: (414) 288-7218
Fax: (414) 288-5333