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About Social Media at Marquette
Social Media Tips
Social media is a field with a growing audience, and it provides a powerful tool for communicating with Marquette’s key audiences. This website aims to show the scope of Marquette's presence in social media and provide guidance for university partners.
It makes strategic sense for Marquette to be involved in social media because:
- Good communication practice dictates that we use all methods to engage our audiences wherever they are.
- There are already conversations about Marquette in social media, and our participation allows us to lead the discussion that defines our brand.
- Social media is an innovative communication channel and allows us to position the university as an innovator among our peers.
- Social media gives us the ability to interact directly with our audience and connect our audience with each other, which is key to building engagement.
- Social media allows us to drive and harness the power of word of mouth — the buzz factor — which is perceived as more credible and authentic than traditional marketing materials.
Marquette is active on Facebook, Twitter, Snapchat, Instagram, Medium, YouTube, Pinterest, LinkedIn, Tumblr and Flickr. As of June 2017, Marquette had nearly 50,000 fans on Facebook, more than 40,000 followers on Twitter, more than 750 videos on our YouTube channel and more than 4,000 photos on our Flickr page.
For Marquette's full white paper on social media, e-mail Assistant Vice President of Marketing Tom Pionek.
Why we use social media:
- To build online awareness of the Marquette brand
- To build a sense of community among Marquette’s audiences
- To foster word-of-mouth promotion among Marquette audiences and audiences outside Marquette