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Facebook pages for departments, colleges and other university entities should be updated at least weekly. Content can take shape in a variety of formats: text, video and imagery.
Text content may include status updates and links to Marquette websites. Links do need to be official Marquette materials and can be produced by community members as long as they are relevant and appropriate for the audience.
Beyond informing, text content may seek to generate interaction through questions, requests for opinions or regular features such as quizzes and contests.
Photo and video content may come from a variety of sources with varying degrees of quality and professionalism. Formats may include professional productions, short segments from small crews, user-generated video, animated presentations and video created with Flip cams at the direct request of an online community.
Marquette welcomes interaction and dialogue on our Facebook page. In the event that an individual has a question or complaint raised on our public forum, the community manager will do his or her best to address the person's issue, as appropriate.
However, Marquette reserves the right to remove any posts on our page that are obscene, defamatory or harassing. In the rare event that a post needs to be removed, the community manager may follow up privately with the individual to notify him or her why the post was removed.
Comments that are not specific to the content on our page or advertise for third-party organizations are considered spam and should be removed. However, Marquette has no control over comments posted to personal profiles or social media pages.
The Huffington Post named Marquette one of the "most collaborative" universities thanks to the use of social media.