Jonathan Norman

Jonathan D. Norman, M.S.

Jonathan Norman is in his tenth year with GMR Marketing, currently serving as Senior Director - Client Strategy. GMR Marketing is recognized by Sports Business Journal and Promo Magazine as the country’s leading sports marketing agency.

With a wide range of expertise and diverse experience across sponsorship and media, Jonathan is called on by clients such as Comcast, Gillette, Microsoft and BP to develop strategic positioning and sports marketing communications to reach core consumers in a variety of intercepts. 

Jonathan’s primary role is the agency’s lead planner for sports, creating project strategy and supporting ideation for programs in nearly every major professional and amateur sport.  Jonathan also holds a base of expertise in sponsorship, where he is one of the agency’s leads in sponsorship evaluation and negotiation.


  • West Virginia University, (Morgantown, WV)
    • Master of Science in Sports Management - 1999
    UNC Charlotte (Charlotte, NC)
    • Bachelor of Arts in Communication Studies, Public Relations Minor - 1998

Courses Taught

  • SPLE 6400 Sports Management (formerly Strategic Governance in Sports)

Professional Experience

  • Senior Director - Client Management, GMR Marketing (2002 - present)
  • Access Marketing & Communications, developing the concept for and executing the Drive for Diversity program on behalf of NASCAR
  • Assistant Editor, The Sports Business Daily of the NBA Daily publication

Professional Affiliations

  • Co-founder, Milwaukee Sports Marketing Professionals




Contact College of Professional Studies

Email the college

Marquette University College of Professional Studies
707 Building, Room 403
P.O. Box 1881
Milwaukee WI 53201-1881
Phone: (414) 288-3153 or (800) 793-6450, extension 2
FAX: (414) 288-3298