About.com's Archive of Articles about Marketing for Nonprofits
"How to Create a Marketing Plan" Oriented to small businesses, but relevant in many ways with information about marketing plans and the process of developing them.
Free-Range Thinking Newsletter
From agoodmanonline, which specializes in public interest communications with the motto ìGood Ideas for Good Causes.î Explore the whole Web site for excellent ideas and resources connected with promotional materials. You can download the newsletter in PDF for free; alternatively, employees of nonprofits can fill out a form to receive complimentary paper copies. Archives are available at the Web site.
GuideStar: Not Just for Madison Avenue: The Basics of Nonprofit Marketing
MarketingProfs.Com: Know-How Exchange
Sample Marketing plans from Bplans.com
Some are free for downloading, from both profit and nonprofit entities.
"Why Bad Ads Happen to Good Causes"
This big illustrated PDF file is highly entertaining and informative, an excellent resource from agoodmanonline available for download only.
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