Experts in Business — Marketing

Syed Akhter, Professor Emeritus and Instructor of Practice

Syed AkhterMarketing Department

Expertise: Retailing, Online Shopping, Consumer Psychology, Marketing Strategy, Global Marketing

Office Phone: (414) 288-3309
Home Phone: (414) 427-9401


Craig Andrews, Professor/Charles H. Kellstadt Chair

Craig AndrewsMarketing Department

Expertise: Food Labeling and Advertising, Food and Drug Administration, Federal Trade Commission, Consumer Protection, Marketing Claims, Product Warnings and Disclosures, Public Health Campaigns

Office Phone: (414) 288-7181


William Caraher, Instructor of Practice

William CaraherMarketing Department

Expertise: Social Media, New Media, Search Engines, Reviews, Earned Media, Digital Strategy, Legal Technology, Law Firm Technology, Software, Hardware, eDiscovery, Litigation Software, Information Technology, Enterprise IT, Software, Hardware, Systems, Processes, Business Intelligence, Security, Infrastructure, Data Breach, Hacking, Cyber Security, Cyber Attacks

Office Phone: (414) 288-7032
Mobile Phone: (414) 287-1206


Lawrence Kahn, Instructor of Practice

Lawrence KahnManagement Department

Expertise: Mediation; Arbitration; Facilitation; Crisis Management; Business and Commercial, Labor/Management; Negotiations; Stake holder Relations; Social Responsibility; Environmental Responsibility

Office Phone: (414) 288-7146
Home Phone: (414) 226-2495
Mobile Phone: (414) 640-9750


Joseph Matthes, Assistant Professor

Joseph MatthesMarketing Department

Expertise: Marketing Channels (B2B Distribution)

Office Phone: (414) 288-1440


Felicia Miller, Chair and Associate Professor

Felicia MillerMarketing Department

Expertise: Brand Management, Celebrity Endorsement, Consumer Behavior

Office Phone: (414) 288-8068


James (Jim) Pokrywczynski, Associate Professor

James (Jim) PokrywczynskiStrategic Communication

Expertise: Sports Marketing, Product Placement in Movies, Television Shows, Advertising Effect, Coupon Usage, Radio Advertising, Job Satisfaction in Advertising, Sports Communication, Sports and Entertainment Marketing, Celebrity Endorsements

Office Phone: (414) 288-3451
Home Phone: (414) 462-5369


Scott Rex, Instructor of Practice

Scott RexMarketing Department

Expertise: Use of Data to Make Marketing Decisions (Marketing Analytics); Customer Relationship Management (CRM); Data Mining; Customer Segmentation; Use of Social Media in Advertising and Promotion; Business Uses of Social Media for Customer Engagement; Use of Web/IP-Based Communications and Collaboration Technology in Enterprises Return on Investment of Web/IP-Based Communication; Collaboration Technologies for Small Businesses and Enterprises; Use of Social Media for Marketing Research

Office Phone: (414) 288-8071
Home Phone: (414) 962-4713
Mobile Phone: (414) 915-1145