Innovation and Entrepreneurship Major

It starts with an idea. Successful entrepreneurs, however, realize that even the best ideas will go nowhere without a plan — and that the best plans will go nowhere without the will and skill to execute them. Marquette's major in innovation and entrepreneurship is designed to give you the knowledge and skills you need to channel your entrepreneurial spirit.

Idealism and realism together.

Unlike other schools' programs, Marquette emphasizes a realistic approach to lifelong career planning, not just quick-hitting, fast-growth ventures. It's an approach that benefits all innovation and entrepreneurship majors, whether they already run their own businesses or are preparing for that eventuality.

Know yourself.

As an innovation and entrepreneurship major, you'll learn to recognize which business opportunities fit best with the type of person you are intellectually, socially and, yes, even spiritually. A well-planned curriculum combined with classroom visits from a diverse set of successful entrepreneurs and consultants will give you a person-centered approach to entrepreneurship.

Begin networking now.

Innovation and Entrepreneurship majors can start making connections through Marquette's Kohler Center for Entrepreneurship. The Golden Angels Network brings successful business owners together with students in the classroom and provides early opportunities for start-up investment, mentoring and advising, all of which are vital to future entrepreneurs.

Suggested curriculum

Major courses are bolded.


  • Business Leadership Development
  • Business Day 1
  • Principles of Financial Accounting
  • Principles of Managerial Accounting
  • Business Analytical Tools
  • Statistics and Business Analytics
  • Principles of Microeconomics
  • Elements of Calculus
  • Rhetoric and Composition I & II
  • Non-business Electives



  • Principles of Macroeconomics
  • Applying Business Leadership Skills
  • Business Communications
  • Introduction to Supply Chain Management
  • Introduction to Marketing
  • Introduction to Finance
  • Introduction to Information Technology
  • Introduction to Innovation and Entrepreneurship
  • Applied Business Economics
  • Behavior and Organization
  • Non-business Electives



  • Future Leadership Strategies
  • Ethical Business Core Course
  • New Venture Creation
  • Innovation and Entrepreneur Electives
  • Legal Business Elective
  • Business Electives
  • Non-Business Electives



  • Strategic Management
  • Innovation and Entrepreneur Electives
  • Business Electives
  • Non-business Electives