Effective Date: December 1, 2022
- use, and
- disclose information we obtain through the Service.
The “Service” means any website, mobile application, or Internet service under Marquette or its technology provider’s control, whether partial or otherwise, in connection with providing the EagleExpress online platform that connects users with rides. Each reservation a user makes through the Service is a “Reservation,” and each ride taken through a Reservation is a “Ride.” “Member” means any Marquette community member who uses the Service to make Reservations and take Rides. “Driver” means any driver engaged by Marquette to provide Rides to Members.
“Personal Information” means information that alone or when in combination with other information may be used to readily identify, contact, or locate you, such as: name, address, email address, geolocation, or phone number. Personal information does not include information that is anonymized so that a third party can not identify a specific individual.
The Service Collects Your Information
We collect Personal Information when you:
- register to use the Service;
- use the Service; and
- communicate with us.
Via also collects information, such as anonymous usage statistics, by using cookies, server logs, and other similar technology as you use the Service.
Personal Information Collection – Members must register to make a Reservation through the Service. To register, you may need to provide Personal Information, such as your name, phone number, email address and cell phone number. You may also provide other optional information.
Personal Information Collection – Drivers. To register as a Driver, you may need to provide Personal Information such as name, phone number, email address and cell phone number.
Using the Service – We collect information you post through the Service. For example, when you make a Reservation, the Service will collect the information you provide in your submissions, including any Personal Information. We will also store your transaction history.
Customer Support – We may collect Personal Information through your communications with our customer-support team.
Location and Other Information from Your Mobile Device – Via collects and stores your location information if you enable your mobile device to send it to us. Via may also collect information that identifies the mobile device you are using. Collection of this information improves the provision of the Service. You may opt-out of location-based services at any time by editing the setting at the device level.
Cookies, Automatic Data Collection, and Related Technologies – The Service, Via and its third party providers collect and store information that is generated automatically as you use it, including your preferences and anonymous usage statistics. When you visit the Service, Via and its third-party service providers receive and record information on server logs from your browser, including your unique device ID, IP address, using cookies and similar technology. Cookies are small text files placed in visitors’ computer browsers to store their preferences. We may use information collected through these tracking technologies to remember information so that you won’t have to re-enter it on subsequent visits, to provide and monitor the effectiveness of the Service, to automatically update the Service on your mobile devices and for other purposes. Most browsers allow you to block and delete cookies, though depending on your mobile device you may not be able to delete tracking technologies from your device. Deleting or blocking cookies and other tracking technology may cause the Service to not work properly. Although we do our best to honor the privacy preferences of our members, we are not able to respond to Do Not Track signals from your browser at this time.
By using the Service, you are authorizing Marquette and Via to gather, parse, and retain data related to the provision of the Service.
How Marquette and Via use Your Information
We use Personal Information to:
- facilitate and improve our services; and
- communicate with you.
Internal and Service-Related Usage. We use information, including Personal Information, for internal and service-related purposes and may provide it to third parties to allow us to facilitate the Service. We may use and retain any data we collect to help Marquette and Via provide and improve the Service.
Communications. We may send email or text messages to the email address or phone number you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, or system maintenance.
Aggregate Data. Via may anonymize and aggregate data collected through the Service and use it for any purpose.
Via may Disclose Your Information
Via may share your information:
- with Drivers or Members only to facilitate Rides;
- with third-party service providers;
- to comply with legal obligations; and
- with your permission.
We do not, nor will Via, rent, sell, or share Personal Information about you with other people or nonaffiliated companies for their direct marketing purposes.
Members. When you request a Ride, we may share your first name and last initial and location with a Driver in order to provide the Service. We will not share your e-mail address, phone number or other information with Drivers without permission.
Drivers. With respect to Drivers, we may share your name, location and a masked phone number with a Member in order to provide the Service. In connection with a Member’s request to retrieve a lost and found item from a vehicle, we may share your phone number with a Member. Otherwise, we will not share your e-mail address, phone number or other information with Members without your permission.
We Use Vendors and Service Providers. We may share any information we receive with vendors and service providers retained in connection with the provision of the Service. If we transfer personal information to a third party, we will take reasonable and appropriate steps to ensure that the third party collects, processes and discloses personal information only for limited and specified purposes.
Marketing. We will not rent, sell, or share Personal Information about you with other people or nonaffiliated companies for their direct marketing purposes.
Accessing, Updating, or Deleting Your Information