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Artificial Intelligence in Business

The artificial intelligence revolution is not merely a technical shift; it is a fundamental transformation of global economies and social structures. The Artificial Intelligence in Business (AIBU) major at Marquette prepares students to enter industry with more than just technical literacy — it offers ground-breaking insight into how AI tools are actively re-engineering the DNA of modern business. 

Future-focused. Workforce-ready.

As organizations increasingly pivot toward AI, the demand for "AI-fluent" candidates has reached a critical threshold. Practical AI knowledge is no longer a luxury but a professional necessity. This major is designed to bridge that talent gap, equipping graduates with the skills needed to create value and meaningful outcomes for organizations using AI tools.

Launching in Fall 2026, the Artificial Intelligence in Business (AIBU) major will prepare students to use AI effectively and ethically in today’s dynamic business landscape. Students will gain hands-on experience using AI tools, including GenAI and Agentic AI, while exploring their real-world applications in business.

professor teaching business class

Learning Outcomes

  1. Drive human-AI collaboration
  2. Lead efficient and effective workflows
  3. Explore ethical, responsible AI use
  4. Understand natural language processing
  5. Learn artificial intelligence best practices
  6. Examine insights and analytics
  7. Strengthen workforce-ready skills

Program Highlights

  • Compliments all majors: The artificial intelligence in business major is designed to enhance all existing majors offered through the College of Business Administration.
  • Fast track your education: Ask your advisor about possible credit overlap with current major courses!

For more information, contact:

  • Terence Ow, Professor of Information Systems and Analytics

  • Dr. Mark Barratt, Department of Supply Chain and Systems Intelligence Chair and Associate Professor