Corporate Communication Major
Imagine sitting down with the company CEO and planning how to communicate the corporate vision. Then see yourself consulting with the marketing department to develop the roll-out of the next strategic initiative or envision yourself crafting a message about a possible merger that must reach all company employees. If these communication challenges get you excited, the corporate communication major is for you. The corporate communication major prepares you to address the full range of communication that occurs within the corporate world. You will learn to be flexible and adaptable in response to current and future trends in corporate life.
On the leading edge.
More corporations are expanding their communication efforts to better position themselves in an ever-changing marketplace. Marquette is one of only a few universities to offer a corporate communication major.
Courses in the corporate communication major focus on critically evaluating organizational needs and framing strategic responses that work in a variety of settings.
Be an advocate.
Drawing on Marquette's Jesuit tradition, you will develop the tools to become a voice for more socially responsible corporations.
The communication issues that face corporations are not contained in a single department. As a result, the interdisciplinary focus of the corporate communication major draws from multiple areas in communication, as well as business.
Develop a vision.
Learn how you can be central to helping a corporation establish a distinct identity in a global environment with a corporate communication major.
Beyond the classroom.
In addition to internships, several classes put you in an organizational context that requires you to apply communication theories, principles and practices.
One of the greatest challenges facing organizations today is being heard in an information-saturated environment. The corporate communication major gives you a seat at the table when decisions are being made about how to strengthen a corporation's voice.
Some of the classes you'll take:
- Corporate Communication Principles
- Corporate Advocacy
- Ethics and Corporate Social Responsibility
- Communication Statistics and Analysis
- Business and the Non-Profit Sector
- Crisis Communication and Reputation Management
For a complete listing of required courses for the program in corporate communication, please visit the Marquette University Online Bulletin at this link.