Today, industry is awash with vast amounts of data from many sources, such as Big Data, Internet of Things and many other types of structured and unstructured information. Organizations must utilize this data to improve their decision-making, create new revenue streams and become more effective with the utilization of their resources. While firms have hired data scientists and can run state of the art analytics, the insights are not easily translatable by senior management into actionable decisions
Business analytics plays an intermediary role between data scientists and senior management. This major is not purely theoretical. Students will have the chance to work with live, messy data-sets provided by industry partners, and develop data-informed recommendations to those partners.
The Business Analytics major must be taken as a second major. Any other business major is acceptable. Students are encouraged to complement the Business Analytics major with quantitative courses from their other major. Due to the prerequisites attached to the courses that fulfill the major, students should begin this major during their sophomore year.
Requirements: 15 credits, plus an additional major in the college. Official requirements are found in the bulletin for the year students declared the major. Business Analytics majors must have access to a Windows PC to install required software and complete assigned coursework.
Upper Division Business Electives (courses completed in primary major)