How many companies have started with a bang, only to end in a whimper? (If T. S. Eliot will allow us the turn of phrase.) The difference between firms that succeed and those that don't is often found in how effectively they market themselves — and it's more than catchy ads. Organizations rely on marketing to analyze their consumers and their competitors while making strategic decisions about product development and management, pricing, positioning, and placement.
Superathletes, supermarkets and supercomputers.
As a marketing major, you can broaden your background with courses in consumer behavior, customer relationship management, sports marketing, integrated marketing, communication, sales management and global marketing.
Market yourself through internships.
Marquette's location and connection with Milwaukee's business community provides marketing majors with opportunities to work as an undergraduate for companies such as Harley-Davidson, MillerCoors, the Kimberly-Clark Corp., the Kohl's Corp. and Johnson Controls Inc.
Learn from leaders in marketing education.
The professors who will teach your marketing major courses maintain their leading edge in the discipline publishing in and editing national and international marketing journals and teaching in established and emerging universities around the world.
Substance and style.
Your creativity will only go as far as your communication skills take you. Through your numerous class experiences in group work, research projects and multimedia class presentations, you and your fellow marketing majors will develop the interpersonal abilities and technical edge that employers seek.
Some of the classes you'll take:
- Marketing Research
- Consumer Behavior
- Digital Marketing
- Integrated Marketing Communications
For a complete listing of required courses for the program in marketing, please visit the Marquette University Online Bulletin at this link.