Likert-Type Scale Response Anchors

Citation:
Vagias, Wade M. (2006). Likert-type scale response anchors. Clemson International Institute for Tourism & Research Development, Department of Parks, Recreation and Tourism Management. Clemson University.

Level of Acceptability

1 – Totally unacceptable

2 – Unacceptable

3 – Slightly unacceptable

4 – Neutral

5 – Slightly acceptable

6 – Acceptable

7 – Perfectly Acceptable

 

Reflect Me

1 – Very untrue of me

2 – Untrue of me

3 – Somewhat untrue of me

4 – Neutral

5 – Somewhat true of me

6 – True of me

7 – Very true of me

 

Level of Consideration

1 – Would not consider

2 – Might or might not consider

3 – Definitely consider

 

Level of Appropriateness

1 – Absolutely inappropriate

2 – Inappropriate

3 – Slightly inappropriate

4 – Neutral

5 – Slightly appropriate

6 – Appropriate

7 – Absolutely appropriate

 

My beliefs

1 – Very untrue of what I believe

2 – Untrue of what I believe

3 – Somewhat untrue of what I believe

4 – Neutral

5 – Somewhat true of what I believe

6 – True of what I believe

7 – Very true of what I believe

 

Level of Support/Opposition

1 – Strongly oppose

2 – Somewhat oppose

3 – neutral

4 – Somewhat favor

5 – Strongly favor

 

Level of Importance

1 – Not at all important

2 – Low importance

3 – Slightly important

4 – Neutral

5 – Moderately important

6 – Very important

7 – Extremely important

 

Priority:

1 – Not a priority

2 – Low priority

3 – Somewhat priority

4 – Neutral

5 – Moderate Priority

6 – High priority

7 – Essential priority

 

Level of Probability

1 – Not probable

2 – Somewhat improbable

3 – Neutral

4 – Somewhat probable

5 – Very probable

 

Level of Agreement

1 – Strongly disagree

2 – Disagree

3 – Somewhat disagree

4 – Neither agree or disagree

5 – Somewhat agree

6 – Agree

7 – Strongly agree

 

Level of Concern

1 – not at all concerned

2 – Slightly concerned

3 – Somewhat concerned

4 – Moderately concerned

5 – Extremely concerned

 

Level of Agreement

1 – Strongly disagree

2 – Disagree

3 – Neither agree or disagree

4 – Agree

5 – Strongly agree

 

Knowledge of Action

1 – Never true

2 – Rarely true

3 – Sometimes but infrequently true

4 – Neutral

5 – Sometimes true

6 – Usually true

7 – Always true

 

Priority Level

1 – Not a priority

2 – Low priority

3 – Medium priority

4 – High priority

5 – Essential

 

Level of Desirability

1 – Very undesirable

2 – Undesirable

3 – neutral

4 – Desirable

5 – Very desirable

 

Frequency – 7 point

1 – Never

2 – Rarely, in less than 10% of the chances when I could have

3 – Occasionally, in about 30% of the

chances when I could have

4 – Sometimes, in about 50% of the chances when I could have

5 – Frequently, in about 70% of the

chances when I could have

6 – Usually, in about 90% of the chances I could have.

7 – Every time

 

Level of Problem

1 – Not at all a problem

2 – Minor problem

3 – Moderate problem

4 – Serious problem

 

Level of Participation

1 – No, and not considered

2 – No, but considered

3 – Yes

 

Amount  of Use

1 – Never use

2 – Almost never

3 – Occasionally/Sometimes

4 – Almost every time

5 – Frequently use

 

Effect on X

1 – No affect

2 – Minor affect

3 – Neutral

4 – Moderate affect

5 – Major affect

 

Frequency – 5 point

1 – Never

2 – Rarely

3 – Sometimes

4 – Often

5 – Always

 

Level of Familiarity

1 – not at all familiar

2 – Slightly familiar

3 – Somewhat familiar

4 – Moderately familiar

5 – Extremely familiar

 

Likelihood

1 – Extremely unlikely

2 – unlikely

3 – Neutral

4 – likely

5 – Extremely likely

 

Frequency

1 – Never

2 – Rarely

3 – Occasionally

4 – A moderate amount

5 – A great deal

 

Level of Awareness

1 – not at all aware

2 – Slightly aware

3 – Somewhat aware

4 – Moderately aware

5 – Extremely aware

 

Level of Detraction

1 – detracted very little

2 –

3 – Neutral

4 –

5 – Detracted very much

 

Frequency of Use

1 – Never

2 – Almost never

3 – Occasionally/Sometimes

4 – Almost every time

5 – Every time

 

Level of Difficulty

1 – Very difficult

2 – Difficult

3 – Neutral

4 – Easy

5 – Very easy

Good / Bad

1 – Very negative

2 –

3 – Neutral

4 –

5 – Very positive

 

Level of Satisfaction – 7 point

1 – Completely dissatisfied

2 – Mostly dissatisfied

3 – Somewhat dissatisfied

4 – neither satisfied or dissatisfied

5 – Somewhat satisfied

6 – Mostly satisfied

7 – Completely satisfied

 

Barriers

1 – Not a barrier

2 – Somewhat of a barrier

3 – Moderate barrier

4 – Extreme barrier

 

 

Level of Satisfaction – 5 point

1 – Very dissatisfied

2 – dissatisfied

3 – unsure

4 – satisfied

5 – Very satisfied

 

Level of Quality – 5 point

1 – Poor

2 – Fair

3 – Good

4 – Very good

5 – Excellent

 

Level of Satisfaction – 5 point

1 – Not at all satisfied

2 – slightly satisfied

3 – moderately satisfied

4 – Very satisfied

5 – Extremely satisfied

Comparison of Two Products

1 – much worse

2 – somewhat worse

3 – about the same

4 – somewhat better

5 – much better

 

Level of Responsibility

1 – Not at all responsible

2 – somewhat responsible

3 – mostly responsible

4 – completely responsible

 

Level of Influence

1 – not at all influential

2 – slightly influential

3 – somewhat influential

4 – very influential

5 – extremely influential