Jeanne Simmons

Jeanne  Simmons
Jeanne SimmonsMarquette University

O'Brien Hall

MilwaukeeWI53201United States of America
(414) 288-5126
e-PublicationsCurriculum Vitae

Instructor of Practice - Marketing

Dr. Simmons's primary experience is in higher education. She started on the business side of academia working with budget and personnel issues and some marketing roles, and served as the associate dean of the Graduate School of Management until 2022.  She also owns a small business and is focused primarily on the marketing side of this business, but also is involved in operations and strategic planning.


Ph.D., Marketing and Higher Education
Marquette University, Milwaukee, 1997.

MBA, Marquette University, Milwaukee, 1990.

B.S., Management Information Systems and Marketing
Marquette University, Milwaukee,1988

Professional Interests

  • General marketing
  • Marketing of higher education
  • Services marketing
  • Direct marketing
  • Ethics and social responsibility
  • International business

Selected Publications

Laczniak, G. R. and J. M. Simmons (1998) “Do Baby Boomers Drive the Marketing Machine?”, Baby Boomer Bulletin, January-February, p. 2-3.

Simmons, J. M. and G. R. Laczniak (1995) "Applying a Consumption Value Model to College Choice", 1995 Symposium for the Marketing of Higher Education Proceedings, (Chicago, IL: American Marketing Association) p. 214-219.

Simmons, J.M. and G. R. Laczniak. (1992) "Marketing In Higher Education: A Stage Model Concerning Where It's Been and Where It's Going", College and University, Summer, p. 263-274. (Summarized in Higher Education Abstracts, Fall, 1992.)

Laczniak, G. R., J. M. Simmons, and S. Durvasula. (1991) "The Price Quality Relationship and Student Attitudes: How They Fit With College Choice", 1991 Symposium for the Marketing of Higher Education Proceedings, (Chicago, IL.: American Marketing Association), p. 129-142.

Honors and Awards

Alice L. Beeman research Award for Outstanding Doctoral Dissertation, Council for the Advancement and Support of Education (CASE), 1999.

Alpha Sigma Nu (National Jesuit Honor Society).

Beta Gamma Sigma (National Business Administration Honors Society).

Marquette University Excellence in University Service Award, 2010.