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Straz Hall, 422
MilwaukeeWI53201United States of America(414) 288-8071scott.rex@marquette.eduCurriculum VitaeScott Rex joined Marquette University in 2010 as an instructor of marketing, teaching courses in marketing analytics, customer relationship management and international marketing. He hold an MBA from Vanderbilt University and a B.S. from Northwestern University. He also has experience teaching a variety of economics courses, including managerial economics, microeconomics and macroeconomics.
Scott has 19 years of high-tech marketing consulting experience and founded his own consultancy in 2002. There he specializes in pricing strategies and research, business case development, total cost of ownership/ROI analysis, competitive pricing/feature analysis and product portfolio planning. He has worked with clients like AT&T, Sprint Nextel, Nortel Networks, British Telecom, France Telecom and Panasonic and has presented to executive-level clients in North America, Europe and Asia and at international telecommunications conferences.
Pricing and price elasticity, market response and market opportunity modeling, total cost of ownership/return on investment modeling, business case development and support.