If you’re cool under pressure, a team player, a problem-solver and a strong speaker and writer, check out a career in PR. As a public relations major, you'll learn to build and maintain good relationships, public understanding and reputation for various types of organizations. The public relations professional applies an integrated and creative approach to promote products and services by mastering PR strategies, tactics, emerging technologies and social media.
Manage a brand's reputation.
As a public relations major, you'll help organizations accurately communicate their images to customers, employees, investors and the media. You'll learn how to positively influence business practices of clients and corporations.
Make the right connections.
Gain an early advantage by participating in the Public Relations Student Society of America, in which Marquette's public relations majors connect with PR pros and learn about specialization opportunities in business, an agency setting, the nonprofit industry, health care, sports and entertainment.
Learn from the pros.
Experienced professors together with industry professionals deliver a rigorous curriculum that is both conceptual and applied.
Intern — it's required.
Required internships in and around Milwaukee give Marquette's public relations majors experiential learning opportunities that often lead to a full-time job after graduation. They also let students specialize in chosen areas and help develop professional networks.
Make a difference.
Work behind the scenes to help organizations or clients build and maintain ethical leadership. Be a key driver in solving social issues. Be part of crisis mitigation and advance worthwhile causes to improve quality of life and society as a whole.
Some of the classes you'll take:
- Public Relations Principles
- Public Relations Research and Measurement
- Internship in Public Relations
- Ethics and Corporate Social Responsibility
- Digital Content Strategy
- Social Media Analytics and Measurement
For a complete listing of required courses for the program in public relations, please visit the Marquette University Online Bulletin at this link.